There are a lot of rumors about what’s actually selling right now (and Amy Porterfield’s recent news about shutting down her signature program only added to the noise).
So, it begs the question: Are courses actually dead?
That’s why I went live to talk about the business models that are selling and scaling best in 2026
This is a conversation I intentionally revisit every year, because choosing the right model is one of the biggest levers for profitability, scalability, and sustainability, and getting it wrong can make everything feel harder than it needs to be (ask me how I know, lol).
I also have a unique behind-the-scenes view through my roster of 23 1:1 clients, along with multi-six and seven-figure peers, which gives me a real-time look at what’s actually working (not just what’s being marketed the loudest online).
And I know how confusing it can feel when the internet is full of “this is the only way” messaging, especially when the advice keeps changing.
I’m diving into:
Three things I always consider when choosing or refining a business model for the best client experience, results, and long-term scalability.
A breakdown of the most common models, the pros and cons of each, and what’s actually making money and profitable right now.
What I’m seeing working best, and some ways my clients are evolving traditional models to make more sales, recurring revenue, and extend the lifetime client value.
Catch the replay below!
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