Ever feel like you spend SO.MUCH. time creating content...and the only person who ends up reading and ‘liking’ your posts is your mom...or your best friend?
It can make you wonder if all that work is actually worth it.
Or even worse, get you into mindset quicksand wondering if there’s something wrong with you or your content.
While I’ll be the first person to speak to the importance of tracking the metrics that matter in your business (and, I’m guessing ‘likes’ aren’t the metrics paying your bills) and how common it is to have ’lurkers’ online, there are also some practical and tactical shifts you can make to help your content stand out, grab more eyeballs, and convert.
This is something I support my clients with behind-the-scenes, so they stay out of their own way long enough to leverage their content for more client bookings and opportunities. And, I’ve found there are a few key levers most entrepreneurs miss hitting when it comes to their content.
That’s why I went live to share 3 ways business owners leave money on the table when it comes to content and the simple, practical shifts you can make today to increase your connections and conversions.
If you’re ready to have your fan club include more than your mom and best friend (love them!), this conversation is for you.
Wishing you your version of success!
XO, Kim
WE JAMMED ON:
The truth about how people consume and engage with content online and a common practice you need to know about (hint: this is something I do) so you don’t stop posting and accidentally sabotage what’s working in your content marketing strategy.
The two most important lines in your content that generally get the least attention, and how to give them a little more love to attract more eyeballs and connections.
My favorite hack (that’s tested and fun) for writing headlines that convert!
The #1 way I see most entrepreneurs sell their content short, and the easy strategy to increase the number of people who consume your content.
An easy way to sell more (without making an offer) in your content.
How to get more engagement, clicks, likes, and buys without creating more content.
WANT MORE? YOU CAN FIND MORE FREE TRAININGS INSIDE MY Free Facebook Group Business Besties & Creative Bosses!