Let’s be real: most of us have gone through a pivot of some sort in business or life. I mean, who didn’t have to navigate a shift during Covid and the last few years?!
And yet, while this is likely something every business has in common, this is something you can’t always see when looking at someone else’s marketing or when you hear their sales numbers.
This week’s guest marketing powerhouse and founder of FortisOBM, Melinda Colón, sat down with me for a conversation to normalize the pivot, what you don’t want to lose sight of when you make a shift, and what really matters when it comes to growing and scaling your business.
As a marketing expert in the corporate world, Melinda has brought unparalleled expertise and managed hundreds of proposals and presentations, and delivered provoking and converting responses to major multi-million and billion-dollar projects worldwide.
In this episode, Melinda and I unpack ONE Question to Focus Your Superpower and Serve Who Matters for Profitable Pivots. Join the conversation to learn about who you want to think about to support the kinds of shifts that scale, the benefits of pivoting, and creating success beyond the practical/tactical side.
IN EPISODE 82, MELINDA AND I JAM ON:
Melinda’s business success and ONE Question she’s continually asked herself along the entrepreneurial journey to help her navigate challenges in her business and her thought process behind this question so you can use it to move toward your next level without holding yourself back.
What Melinda had to remove from her business and how this helped her focus on solutions and serving her clients and audience on a deeper level.
What you can lean on to support your unapologetic answer and action steps and how this can help you stay on the right track and feel safe as you work toward your bigger business vision.
Why Melinda decided to make a business pivot, what she discovered about herself, and the benefits she reaped to illustrate how pivoting can actually yield more profit in your business!
Melinda’s “carrot chopper” example, mindset shift, and what this has to do with connecting with your right people to scale your income.
How to use this question to create stronger marketing in your business that helps you stand out and be heard above the noise so you can serve and sell more.
Episode Links
Connect with Melinda Colón
Website: fortisobm.com
Fortis Baseline Podcast
IG: @fortisobm
Click here to tune in to Episode 82: ONE Question to Focus Your Superpower and Serve Who Matters for Profitable Pivots with Melinda Colón on iTunes or use the buttons below!
Then, after you have a chance to listen, I’d be ever so grateful if you left an *honest* review.
Your reviews help put this podcast in front of more listeners, and every month we pick one person who’s left a review to win a free coaching session.
Wishing you your version of success!
XO, Kim
P.S. Ready to turn down your internal chatter, own your superpower, and turn up the volume on your service, success, sales, and sustainable scalability?
Book your free consultation here to talk about how I can help you with the clarity, mindset, strategy, and action that goes into owning your “one thing” and creating the foundations and processes that speak to serve YOUR people to the highest level for more income and impact.
