I just got off a call with my coach that blew my mind and made my whole life and business make sense.
Not because we came up with some complicated strategy or social media hack, but because she knows me well enough to be able to reflect back the things I’m too close to and can’t see for myself.
Like they say, you can’t read the label from inside the jar. And, the label our clients want to pay us the big bucks for are our superpowers and ‘zone of genius’.
Those just also happen to be the very things us high achievers tend to miss because they come easily or naturally to us or discount altogether, which affects our marketing, ease at creating content, and what attracts the right-fit clients, creates demand, and drives sales.
That's why in Episode 213, I'm unpacking ONE Question for what people will pay you the most for.
In this episode, you'll hear:
Why we really buy and what actually drives marketing, sales, and buying behavior (hint: it's not your funnel).
The truth about soft skills in business, why so many of us discount them, and why they might be the most valuable asset for your success.
Why high achievers make business harder than it needs to be and the pattern I've had to work through at every level.
The real reason your marketing might not be landing and smart business owners struggle to sell their offer.
The number one thing to lean into right now in a saturated, AI-driven market and trust recession to stand out, get noticed, and paid.
Episode Links:
Replay of The Curse of the Gifted Entrepreneur: watch here or tune into the private podcast episode inside, The Vault, here.
Join Kim on Substack at Business Inside Out here
Connect with Kim on IG: @kimargetsinger
Book a free coaching consultation here
