Last year, I added $100k in additional revenue to my multi-six-figure coaching practice without launching a new offer, adding more complexity, or changing my business model.
It wasn’t because I posted more, worked harder, or increased ad spend (I’ve consistently maintained an 80% or more profit margin).
But, I did focus on one thing most people overlook when they think about scaling a coaching or service-based business.
Instead, I focused on one thing most people overlook when they think about scaling a coaching or service-based business.
That’s why, in Episode 202, I’m sharing ONE question I’ve been asking myself for over a decade, and how it’s helped me build the right kind of demand, stay fully booked with clients I genuinely love for seven years, increase capacity, and scale sustainably.
In this episode, you’ll hear:
- The primary strategy I’m focusing on in 2026 to scale my high-level coaching practice without burning out or wanting to burn it all down (and how this approach works across business models).
- Why scaling sustainably is really about solving a capacity problem and the three types of capacity that allow you to increase revenue without working harder.
- What I see many business owners overlook in the sales process, and why this matters if you want to avoid misaligned or draining client dynamics.
- The common way service providers misuse the term “right-fit client,” and how this can sabotage growth, capacity, and getting (and staying) fully booked.
- How this question evolves at different stages of business, and the five filters I use to discern right-fit clients as I scale.
- How to apply your answer to this question across your messaging, marketing, and sales process to attract better clients, improve retention, and grow sustainably.
EPISODE LINKS
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