Ever wonder what compels someone to stop the scroll, click, and buy?
Or why someone might tell one service provider “I can't afford it” only to whip out their credit card for something similar a week later?
Maybe you're curious about your own motivations to invest - why exactly did you just buy another course teaching you something you already know?!
Turns out, us humans can be funny, and as much as we like to think this isn’t the case, we aren’t always driven by logic or rational choice. And, understanding what drives buying decisions is essential for anyone who’s on the buying or selling side of business.
That’s why, in this week’s episode, we’re unpacking ONE Question to Connect & Sell on a Deeper Level.
We’re delving into the world of human buying psychology and getting real about what drives purchasing and investment choices, and how to apply this knowledge in your marketing and sales process to set yourself apart in a saturated market and become the go-to your people can’t wait to pay.
In Episode 139, we jam on:
a sales 101 recap and what actually drives buying decisions, why this is essential to identify and apply to your messaging, marketing, and sales process, and how to use this knowledge to positively impact and influence your audience.
the unintentional, surface-level sales topics that keep so many entrepreneurs stuck and prevents you from selling and serving more of your right-fit clients (hint: ignoring this makes it more likely your people will end up buying from someone less qualified).
exactly what you can speak to so your potential clients feel seen, heard, and understood and inspired to step up, raise their standard, and feel great making an investment.
Grab your earbuds and join us for this week’s episode of ONE Question: Unapologetic Questions for Unapologetic Results!
Click here to tune into Episode 139: Episode 139: ONE Question to Connect & Sell on a Deeper Level on iTunes or use the buttons below!
Then, after you have a chance to listen, I’d be ever so grateful if you left an *honest* review.
Your reviews help put this podcast in front of more listeners, and every month we pick one person who’s left a review to win a free coaching session.
Wishing you your version of success!
FREE access to 6-week sales course, Sell Out Without Feeling Like a Sellout until June 30, 2023. Enroll for free here.
Have an unapologetic question you want Kim to answer in an upcoming episode? Submit your Q here.
P.S. Did you hear the news? You can snag instant and FREE access to my 6-week sales course, Sell Out Without Feeling like a Sellout, until June 30th!
Together, we’ll spend six weeks looking at the clarity, mindset, strategy, and action that goes into selling more without the ick.
You’ll walk away from this course with the insights and tools you need to create your own heart-centered sales process you can rinse and repeat to book your next client, sell out your waitlist, or hit that next income goal.
This course could easily be $1-$2k, and I usually offer it for only $99, but until June 30th, you can snag free and instant access.