I’m going to make a guess about you and your business: I bet what you’re *not* counting is *exactly* what you need to go out and talk about more in your marketing.
I’m talking about the very thing (that impact win, strength of yours, last client you booked) you think “doesn’t count” because it’s “not a big deal” or “not enough.”
The thing you want to downplay because of a story that says it’s better to be nice and humble about your achievements.
THAT is what your audience, your potential clients, really need to hear from you.
Because they’re looking to hear about your expertise and experience so they can know and trust you BEFORE they invest.
After all, if you’re not counting (and sharing) your own magic, it’s hardly fair to expect strangers on the internet to count your wins for you. That falls into your job description, wouldn’t you agree?!
If you’re having a hard time validating yourself and your wins, here’s something I walk my clients through when they’re minimizing their magic that you can try:
Take a moment and step outside of your discounting stories. Say those same words were coming from someone else. Would you count those wins for them? Would they count if it were your partner, your best friend, or your kids? Would you count that win, accomplishment, or attribute if it was your “competition” online bragging in a post about it?
Of course you would. So why wouldn’t it count for you?
Why wouldn’t this be something valuable to share with your people to help them get to know, like, and trust you?
When you allow yourself to ‘count it all’ and ALSO share exactly that in your marketing, you help your people get to know the very aspects of you and your work that have them understand why you’re exactly the right person they need to hire and pay.
So this week, I invite you to Count it ALL. Own it. Take up space. Be too much. Because no one else is going to count it and share it for you - and this could be the key that unlocks the trust in your next paying client.
Then, hit ‘reply’ and let me know if you’re ready to ‘count it all’ and shout your wins from the rooftops so more of your people can hear you and hire you!
Wishing you your version of success!
P.S. Want some support in noticing your own magic and moving from hiding in plain sight to taking up space and owning your work and wins so you can be heard above the noise and get paid? Let’s talk.
Book a free coaching consultation here to talk about how I can support you with the clarity, mindset, strategy (messaging, marketing, sales, leadership), and action that goes into making more money doing what you love and snag one of my 1:1 coaching spots as they become available for an in-person VIP day here in NYC, virtual coaching intensive, or on-going coaching partnership.