The “secret” behind booking a client in 3 minutes…
I know that opening is a little click bait-ey, but that’s intentional because it’s the kind of thing we see online that makes people think “Oh my gosh, there’s some big secret someone knows and I’m missing something!”.
And, here’s the truth behind that sentence: I recently had a call with a client and we spoke about how she essentially DID book a client in about three minutes.
She wrote a post that took her about three minutes, posted it, and it converted into a new, paying client for her.We joked about how easy it would be for her to market her content strategy that booked her a client in three minutes - when the truth is, that three minutes of effort has about two years of clarity, mindset, strategy, and action work behind it.
This isn’t to create a story in the opposite direction that it needs to take two years for your content to convert. Hardly. This client is making consistent $10k months and is someone who’s had “quick” success.
But, what went into her being able to write a post in about three minutes, confidently post it online without second-guessing, and having the primed audience that was warmed up and ready to read it so it could connect and convert so quickly - had about two years behind it that other people can’t see.
I’ve worked with this client for the last two years, I know the work she’s been dedicated to behind-the-scenes to make this result look effortless.
And, the ease in which she can create a promo post, own her work, and boldly share it - THAT is the result of the clarity, mindset, strategy, and action she’s showed up for intentionally, loooong before she got to the point where it only takes her “three minutes to book a client.”
She’s been working her clarity around her messaging and offer and drilling down on specifics.
She’s been working her mindset to get out of her own way and trust herself enough to get out of perfectionism when her brain wants to overthink a topic and spend all day rewording things just so she can instead write a quick post based on what she really wants to say and know it’s good enough to welcome in a client.
She’s been working her strategy and showing up daily to grow and nurture her audience, position herself as an expert, and build the know, like, and trust with them. Meaning, she’s built relationships with her people, so she not only knows what to write in that three-minute post, but also has enough connection points to allow for that quick conversion.
She’s been working her action plan consistently in her business, over and over again, far far FAR before it took her only three minutes to write that post that converts so easily and when she didn’t have the same evidence that it’s working.
That’s the real “secret” behind booking a client in three minutes, it’s three minutes plus two years.
You CAN have the kind of business that brings in a client in three minutes, a single email that converts into $100k in sales or one viral post that gets you booked out. Those results aren’t myths or lies, AND it’s your daily and consistent clarity, mindset, strategy, and action that makes that possible.This doesn’t mean your next big result needs to take a long time - I’m SO here for fast results - but it does mean instead of making yourself wrong when your next promo post you’ve put out once doesn’t bring in 10 clients or even one or thinking you’re missing something in your strategy when someone shares how they sold out their group program before they even opened cart, you can remind yourself that under every quick and easy win, there’s often a foundation that’s been built one brick at a time and more context than you’re privy to.
Here’s to creating your own version of booking a client in three minutes from one post, and the commitment and dedication behind-the-scenes every day to your own clarity, mindset, strategy, and action work that makes quick and easy results what you can trust as your new normal.
Wishing you your version of success!
P.S. Ready to invest in the kind of 1:1 support that’s there with you bts to help you work your own clarity, mindset, strategy (messaging, marketing, sales, leadership, team), and action so you can get your own “quick and easy” results, like booking a client in 3 minutes from one post or selling out your programs before you even publicly announce them and open cart?
Book a free coaching consultation here to talk about how I can help you build, grow, and sustainably scale your business to six, multi-six, and seven figures on your terms.
