The kind of marketing that makes you money has polarity that both attracts AND repels.
Think about your words that sell like a magnet that attracts people to you.
AND, a magnet has polarity with a north and a south. It BOTH pushes away and attracts.
The stronger the magnet, the more it pushes away and the more it pulls in. Which makes the opposite true as well, the less a magnet repels, the less it also attracts. Polarity.
That’s all good and great when it comes to magnets, but when it comes to your marketing, there can be resistance around repelling anyone, which leads to weakened attraction…or polarity can be misunderstood to mean “just be different for the sake of being different” and go stir up some shit.
What I invite my clients (and you!) to think about is how I used to apply this kind of polarity during my acting days that helped me stand out when I was auditioning and everyone looked the same and had the same lines to perform -
I didn’t *try* to be different for the sake of being different, that would only have me miss what was on the paper and role I was being asked to play.
Instead, I needed to trust my lens and what I could bring that no one else could. I’d ask myself, “How can I play this role the way it’s written but bring my own spin, my own take, my own perspective only I can bring?”
Owning my take and bringing my essence to each part was what made it different and created polarity - and, I had to be willing to commit fully to “risk” repelling a director so I could also have a strong enough performance to stand out and attract a job.
I invite you to play with the same approach when it comes to your marketing.
Instead of being a contrarian, which might get attention, but not the kind of polarity that attracts know, like, and trust, think about your opinion, perspective, stories, lens, essence, and what you can bring to your role as a CEO that no one else can because it’s so inherently you and owning THAT.
This creates powerful marketing, and attracts right fit clients who want what YOU have to offer and can’t wait to pay for your special sauce…and, will only repel misfit clients who are meant to work with someone else.
Ready for the kind of messaging and marketing that attracts your people? That’s exactly why I created the Unapologetic Words that Sell Coaching Intensive to help you tap into your strategic message and understand how to leverage it in your marketing and sales process so you can get behind what you’re saying in a way that cuts through the noise, connects with your people, and has them understand why you are the right person for them to hire.
Unapologetic Words that Sell is a 1:1 strategy coaching intensive designed to help you bring in more of the right leads and right kinds of sales for *pinch me* clients (you'd secretly work with for free) but love to pay you for consistent $10k & $20k+ months. During this highly focused time, you’ll get my expert eyes all over your business, messaging, marketing & sales process, and walk away with a personalized strategy to get noticed and fill your pipeline with those “happy money” kinda clients and sales.
**This time is obviously yours to bring to the table what you most want to focus on and want support with, and the above is a suggestion, not set in stone. All of my coaching support is custom and personalized to you, your business, and what you need most to move you forward into momentum for big results.
I’m opening up space in my calendar for two intensives in June, so if you’ve been itching to get my support and seven years of experience supporting clients to six, multi-six, and seven-figures all over your business, book a free coaching consultation here.
Learn more about Unapologetic Words that Sell Coaching Intensive here.
My openings tend to book quickly, so if you’re curious about working together, I encourage you to book a consultation sooner rather than later as these spots will fill up.
Looking forward to supporting you, and here’s to your powerful three second pauses, the words behind your words, and your version of success!
P.S. Skimming to the end?! Summer is in full swing, and I’m opening up my calendar for two Unapologetic Words that Sell Coaching Intensives in June to support you with tapping into the words that blow up your messaging, marketing, and sales process and set you up for recurring $10k and $20k+ months.
Ready to bring in more of the right kinds of leads for more right-fit clients who love to pay you? Book a free coaching consultation here.
