Busting Business Myths with PR Strategist Ramona Russell

Unlock Your Success: Success Stories

A fresh, real-life look behind the scenes with inspiring individuals who have created their version of success and the grit that got them there.

Ramona Russell interview with Kim Argetsinger

Ramona Rusell

What she likes about PR: "PR is the shortcut to growing your business."

Truthbomb: "The number one reason businesses fail is lack of clients because of lack of visibility."

On business burn out and taking 'pleasure breaks': "You have to feed your creativity because it's not always going to come from your business."

On modern-day PR: "What I realized is this is a really learnable and teachable skill, and if you're willing to take a little bit to learn it, you have it for life."

On crafting your story: "It's your job, not the medias, not the customers, to make them care. And you make them care by crafting your story."

We've had a few weeks of Mindset Makeover fun, now it's back to business with another Success Stories interview.

For those of you who have ever been curious about the world of PR and how to apply it to your business and creative life, this interview is for you.

I'm super excited to have PR Strategist and badass, Ramona Russell as this week's guest!

If you're new to Ramona's world, you're in for a treat!

Ramona has 15+ years of award-winning experience in public relations, marketing and sales. She’s been featured in over 100 news outlets such as Business Week, Lucky Magazine, Idea Fitness Journal, and Fox News.

She’s a woman after my own heart she’s and is a self-proclaimed OCD, Type-A, furbaby mama. 

Ramona doesn't hold back in this interview and shares an honest look into entrepreneurial life and the modern-day PR world. She also gets real about self-worth, some business truth-bombs, and the realities of working from home.

Ramona and I dive into:

  • {2:08} a business setback that caused Ramona to change her entire business, and the truth about being "PR ready".
  • {10:38} passion in business and the pressure of "doing what you love".
  • {14:39} the difference between PR and advertising. How PR can cut the "seven touch points" in half!
  • {17:04} being okay with the not-so-shiny and fun moments in our work.
  • {18:04} not tying your worth to your business "success".
  • {21:00} what it can be like working from home as a solopreneur and the importance of self-care (ahem, showers) and getting out into the world. 
  • {28:38} what we give up as entrepreneurs and taking "pleasure breaks".
  • {29:45} PR and entrepreneurial myths! Ramona shares some great tips for how to pitch the media.
  • {35:45} PR tips for if you're starting out in business.
  • {38:25} an amazing new course Ramona is about to launch, Think Like a Publicist


(You can also download the interview and listen to it any time.)

Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know what's your biggest take away from this conversation - and why? 

I hope this conversation inspires you to check your self-worth, stop the entrepreneurial grind to take some brain breaks, and get curious about how you can use PR to bring your business to the next level.

Ramona, thank you for taking the time to get real and share so much of your wisdom with us! You're amazing!

Wishing you your version of success!

Kim Argetsinger success + mindset business coach

P.S. I'm jamming a little deeper on one of the points Ramona and I talked about in the interview...the reality of being your own boss and working from home. I've found most of fall into one of two types of bosses, the hard-driving task-master and the happy-go-lucky, go-with-the-flow procrastinator. Click below to learn more about each type of boss and a tip to shift out of being a "bad" bass!

(Hint, skip the first minute or so where I set this blog post up!)