Business Inside Out
Normalizing the entrepreneurial experience one real conversation at a time. Get comfortable, grab your favorite beverage, and join me for a behind-the-scenes look at the mindset, grit, and strategy that creates business success from the inside out.
For any of you who have ever been intimidated by launching or have launched and felt overwhelmed with all the moving pieces, this interview is for you!
This week, we're talking to Kate Boyd, who's the genius founder of Cobblestone Creative Co., a digital marketing agency that creates hand-crafted marketing systems to attract, nurture, and convert more customers you love without burning out.
Kate was kind enough to sit down with me and share what's gone into creating not one, but three successful businesses as well as some of her tips and insights around launching.
Kate shares so much gold in this interview, but what I love most is her approach to marketing and launching. She takes the world of online and digital marketing and humanizes it. Everything Kate does is focused on "mirroring how relationships actually happen."
As Kate says, "Let’s look at technology and all the things it can do and actually use it to be more human…I think that’s the way the industry is shifting."
Amen to that. Let's.
For those of you who are new to Kate's world and launching, you're in for a good one!
Join Kate and me for a look at how she helps her clients create sales experiences that convert up to 5 times the normal rate! We're talking seasons of success, what it's like to transition from a secure job to entrepreneurialism, and all things launching. Kate's even giving us a 3-step launching framework that creates results without a spending a ton of ad money!
Grab a coffee, your notebook, and let's dive in!
CLICK BELOW TO LISTEN TO THE FULL INTERVIEW:
(You can also download the interview and listen to it anytime.)
I’d love for you to join us for the entire conversation, but here are the 'Cliff Notes' if you want to jump around:
{1:16} A girl after my own heart, Kate shares her background and explains her human and behavior-based approach to digital marketing.
{6:55} What success means to Kate and how it shifts.
{10:43} Kate talks about how grit has played a role in creating her success and what drives her.
{11:23} Kate shares about leaving her day job to going all in on her business and the transition she experienced when she shifted her entire business model.
{17:56} In case you're muddy on what exactly "launching" means, Kate gives us an explanation.
{19:41} The benefits for all of us when we launch!
{23:25} Kate dispels some launching myths.
{24:45} Why many people only get a 1-3 percent conversion rate on their launches and what Kate helps her clients do differently to get more conversations without burning out.
{29:49} Kate shares tips on launching. Three things she does differently with her clients that creates results without a spending a ton of ad money.
{37:49} Where you can find Kate online (links below) along with The Cobblestone Shop which has all Kate’s frameworks for purchase!
Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know your biggest takeaway!
Thank you, Kate, for the beautiful reminder that the point of selling and launching is really about being able to "get people the help they need."
I hope this conversation inspires you to use a relationship-building approach when marketing, to give yourself a longer runway, and to keep sharing your message until you're a broken record so you can launch to profit.
Kate, thank you for taking the time to share your experience and zone of genius so generously!
Wishing you your version of success,
