People aren’t buying what you do. They aren’t buying facts. And, in a world where there’s more than one option for pretty much everything, most people aren’t simply buying a solution to a problem anymore.
They’re buying the experience and feeling that comes along with the result they're paying for.
They’re buying YOU and the way you do business.
They’re buying safety because they trust you.
You are the USP (unique selling proposition). You are your ‘purple cow.’ You are your ‘blue ocean’.
That means bringing more of yourself to your content so it can connect with your people and convert...you gotta stop hiding in plain sight so you can get paid.
This also means you gotta focus on building relationships and creating the kind of trust with your people that motivates them into momentum to buy.
Your content is a relationship and trust builder.
Every time you show up when you say you will, you add another brick to the wall of trust.
And, that trust building is one reason consistency and follow through matters.
Because it’s a lot easier to break trust than it is to build it.
When you get super excited about your content plan and come in all hot and heavy only to stop a few weeks later, it breaks the trust you’re building with your people.
Think of how this plays out in relationship building outside of business, if you show up a whole bunch for a new friend or person you’re dating out the gate and then suddenly flake or ghost, what happens to the trust?
Same, same in business. Your content builds relationships and trust, and when the trust is broken, conversions stop.
And, I want to invite and encourage you to take up more space like a boss in your content and bring your voice, your opinions, your spin, your unique lens and way of approaching your work into your content and work.
Isn’t that how you connect and create friendships outside of business? You bring yourself and share who you are with another person.
Want someone to trust your business enough to say, “Take my money!”? Focus on building trust first, take up space like the boss you are with your voice, and show up consistently through your content when you say you will.
Do THIS in your content and conversions will feel like magic.
Let me know if you try this, and wishing you your version of success!