Two of my clients are celebrating high multiple-six-figure years ($700k and $800k) without relying on social media.
Their strategy is the same exact approach that works for you online on ANY platform to get big results.
They both know what I saw work in the entertainment industry when I was acting and again what worked in the advertising world -> your “net worth is found in your network” <- and when you show up to give value *without* strings attached, doors open and opportunities flood in.
Meaning, these clients don’t come to our sessions looking for the secret hack that will blow them up on or offline, instead both of these clients 1) show up DAILY to start, nurture, and deepen relationships and share value and 2) detach and do so without expecting anything in return.
The point here isn’t about in-person networking vs social media vs content, it’s understanding the mechanism behind ANY successful marketing approach = relationships win all day, every day in business. For these clients’ connection style and strengths, offline just happens to be the path of least resistance.
That’s what effective marketing is all about - that’s the whole point of creating original content - that’s why you’re showing up online every day -> connection points to start and strengthen your relationships *without* expecting anything in return.
And, the *without* expecting anything in return is key. Because just like a producer in LA could smell a desperate actor trying to forge a connection in hopes for a shot at a part, your people can feel the same.
When you shift from feeling like you’re “hunting for clients” or like you have to engage -> to embracing opportunities to connect and spread your magic without seeing people as dollar signs or as a way to climb the social ladder, it changes the game, the depth of your network, how people feel when they interact with you, and, in turn, your results...like people who want to introduce you to a potential client or set you up with a speaking opportunity, and new clients who feel like you’re not trying to just make a buck and can’t wait to pay you because of it.
I’m curious, what’s your favorite way to open and nurture relationships in business? Hit ‘reply’ and let me know!
Wishing you your version of success!
P.S. One of my favorite ways to open and nurture new relationships in business is by connecting with you 1:1 and having the opportunity to support you doing what I do best!
Ready to get clear on the lever to pull that helps you close the right gap in your business - whether that’s clarity, mindset, strategy, or action - so you can avoid sabotage and set yourself up for big results whether that’s getting booked out, making recurring $10k and $20k+ months, or selling out your next launch?
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This is for you if you’re already clear on your business and what you sell, are all-in and committed to your business success, are here to play the long game and aren’t looking for a quick-fix answer, and most importantly, you’re coachable.
Sound like you? You’re my people and invited to book an Exclusive and FREE $100k CEO Mindset & Strategy Session here.
