Someone asked me recently how to get clear on the best offer you can create for your people.
While there’s no one way, and you’re going to create the best offers through testing, collecting data, and refining those offers, I’m a big fan of checking in on these four questions and looking at where the answers intersect for getting clear on those gotta-have-it offers that serve your people so damn well AND light you up:
What's in your zone of genius? Or to borrow from Jim Collins in From Good to Great, “What could you be the best in the world at?”
What’s your service personality style?
How do you best show up or most enjoy showing up and serving your clients? (Think about how you like to connect outside of business for more insight here. For example, are you an extrovert who loves groups and big parties and feels energized when you leave or are you drained by large groups?)
What's most going to benefit your people and best help them to solve their problems and get their desired results?
What will people pay you for?
It’s where these answers intersect that you’ll find your holy grail offers that your people can’t wait to buy, AND that you love to sell (‘cause it feels like cheating because your business feels so good)...and, this is how you tap into your version of success so you can build, grow, and scale a profitable business on your terms!
Wishing you your version of success.
P.S. I’ve got more on getting clear on those gotta-have-it offers your people can’t wait to buy over on the podcast. Listen back to Episode 3: ONE Question To Tap Into The Business Model and Offers That Light You Up here!
