I talk a lot about doing less better in business.
Deleting what’s not moving the needle forward.
Decluttering your thoughts and to-dos.
Getting ONE offer and strategy working to bring you clients and cash and focusing on turning this into a well-oiled machine before layering on more offers and new strategies.
And, I know if you’re creative-minded or identify as multipassionate (ya know, most of us entrepreneurs) this can all feel like a big ‘hell no’.
I also know as we are in the new year, those resolution and business goals lists can get long AF real quick.
For my multi-passionates (I hear you as a creative myself) and fellow high achievers (I am you and feel you), please know and understand focusing on one thing at a time doesn’t mean you can’t or won’t do other things. This doesn’t mean that’s your only goal for the year.
Focusing IN is actually the path that allows for space to do MORE, create more, and have more (success, clients, money, joy).
Focusing in on one thing isn’t forever, it’s until that’s well oiled so that you CAN add on a new singular focus (while your past focus hums along working for you and your business in the background).
Focusing on one thing at a time not only helps you manage your time for better output and ROI, it also opens you up to adding on more variety with less heavy lifting. This is how you create ease and scalability in your business (and efficiency with your team for a higher profit margin).
If you want to groove to all the dance moves in your business, start by nailing the moves for one dance first.
So this year, as you set your BHAG (big hairy audacious goals), I’d invite you to also look at what you can put on the backburner, so you can narrow in your focus (after all, what you focus on expands) to make your next singular focus inevitable. Then, once you’ve crushed that goal, you can take your backburner pot off simmer and bring it to a boil.
Wishing you your version of success.