Getting Past Vanilla to the Human at the Helm with Alex Honeysett


A fresh, real-life look behind the scenes with inspiring individuals who have created their version of success and the grit that got them there. 

I'm always talking about creating your own version of success and the grit and growth mindset that gets us there, and this week, I've got a special interview with someone who shares this perspective and has some amazing real-life experience and insights to share.

Alex Honeysett is the lovely, talented, and wise founder of Human at the Helm.

I’m lucky to have known Alex for a few years. We met when we were in coach training together, so I’ve got a personal soft spot for her and her work.

For those of you who don't know Alex (you're about to), Alex is a PR & marketing expert with over ten years of experience working with both multimillion-dollar businesses and newly hatched brands in the U.S. and U.K. 

She began to see a huge disconnect between brands and their consumers - you know, us humans. Alex created Human at the Helm as a way to offer business leaders an alternative approach to PR & marketing.

She’s a wealth of not only PR and marketing knowledge but also entrepreneurial and human insights.

Alex Honeysett interview

Alex Honeysett

On becoming an entrepreneur: "I used to feel like I would zip myself into this corporate, you know, Banana Republic suit so I could be that person, and then come home, take it off at night and be the 'real me'."

Her takeaways from her entrepreneurial experience: "My biggest takeaways...I think resilience. I think it's the grit. You have to know you're going to mess this up pretty big time. I think that there's no other way to build a truly successful business than to feel your way through it...if you're the Human at the Helm of your business, you're going to have to be the one to decide, is this working? Is it not? And, if not, why not? And so much of that is a felt experience. It's not an analytical or logical one."

On forcing things in business + life: "When we're married to the idea of something, which obviously we all are in so many ways about so many aspects of our life, but especially our business, we suffocate the hell out of it. We don't let it breathe."


We're talking all about the idea of success, failures, the reality of creating an online business, and the power of resilience and doing things your way. 

If 4-step worksheets and trying to fit into a predetermined mold aren't feeling so great for you in your business and creative work, I think you'll enjoy what Alex has to share.

I'm going to save the rest for the interview because I want you to listen to it! There's so much, as Alex says, "juiciness"!

So, grab a cup of coffee, tea, cocoa, wine...whatever you fancy, and join us for this conversation!


(You can also download the interview and listen to it anytime.)

Alex and I dive into:

  • {2:08} the aha moment when Alex realized she wanted to be an entrepreneur.
  • {4:00} the approach to PR and marketing Alex experienced and the disconnect she saw from ideation, creation and then sharing this through PR & marketing.
  • {7:30} "vanilla-ing" it in our business and marketing approach. What this means and how it shows up.
  • {10:32} Alex's version of success and what "freedom" means to her. 
  • {14:30} Alex shares a real look behind the scenes of her business and how grit has played a part in creating her version of success and founding Human at the Helm. She shares about getting caught up in the online world,  the reality of creating online courses, and marketing online.
  • {20:30} Alex's biggest takeaways to date as an entrepreneur.
  • {21:30} Alex's two hard-learned lessons and why she's grateful for them.
  • {28:38} Alex shares what she wishes people knew about PR & marketing. For any of you getting hung up on which platform to use, this is gold!
  • {31:07} Alex talks about the three questions we need to ask ourselves for the foundation for our PR & marketing. She explains when you start with these three central questions, the platforms to use reveal themselves. 

Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know, what's your biggest take away from this conversation - and why? 

I hope this conversation inspires you to get clear on you and your business, so you can show up the way you want to without "vanilla-ing" it.

Whatever stage of business and creative work you're in, I also hope it inspires and motivates you to remain resilient and cultivate a grit mindset. 

Alex, thank you so much for taking the time to share so openly about your entrepreneurial path and experience, and thank you for your wisdom and human approach to PR & marketing.  

Wishing you your version of success!

Kim Argetsinger interview

P.S. I'm jumping on a Facebook live today inside Business Besties + Creative Bosses  to dive deeper into one of the topics Alex and I spoke about. Alex will also be there to answer any questions you might have! I'd love to have you join us (it's free)! Click here to join! 

Connect with Alex Honeysett and Human at the Helm:


Have a question? Want to let Alex know what an amazing human she is?

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