If you’re anything like my high-achieving, recovering perfectionistic clients or have the urge most of us entrepreneurs do to put out good work and control the outcome…getting content out there on the regular can start to feel heavy AF.
Which can lead to overthinking every single word you write, overworking every story or reel you record, and generally overcomplicating your content and strategy.
A 3 minute video can take three hours when you feel the need to write a script and deliver it just so…that podcast can never make it to a single listener when you re-record it 37 times only to trash it because your message didn’t land.
In the acting world, this is called getting in your head or getting the yips, and whether it’s the movies or business, as soon as you’re overthinking and working material, you’re killing the magic, your creative flow, your truth, and the realness that connects you to the very people looking for what only you can offer.
This is when a director would tell you to “throw it away.”
“Throw away” doesn’t mean don’t care, sabotage and fuck things up, or don’t perform the lines in the scene…”throw it away” means stop trying so dang hard, stop putting so much pressure on every single word and stop pushing - it’s throwing away all the garbage that keeps you getting in your own way.
“Throw it away” means stop forcing because that’s the very energy that takes you out of your body and severs your connection to your work…just like all that second-guessing and trying to say the perfect thing in your content disconnects you from the potency of your message or from every hitting publish to share it with your audience.
So, if writing IG posts are taking all day or never seeing the light of day, or you’ve been “rehearsing” your next live for a month, I’d invite you to “throw it away” instead and see how that frees up your energy, opens up your creative thinking, helps you tap into your unique edge and flow, and allows you to ground back into your message and connect with your people.
Here’s to releasing the strangle grip and allowing your creativity to flow and wishing you your version of success!
P.S. All about “throwing it away” when it comes to the pressure you’re putting on yourself and your content, buuuut not exactly sure what to talk about in your next post, live, or podcast to actually get people to pay attention and want to buy?
Helping you tap into and own your words that sell is one of my coaching superpowers and something I support every client of mine with, at every stage and level of business, so you can stand out above the sameness online, connect with your people, and attract right-fit clients who can’t wait to pay you.
That’s exactly why I’m opening up my fully booked calendar to you with exclusive, Free Message Uplevel Strategy Sessions.
Want to snag this exclusive free session with a booked out, multi-six-figure coach who has a track record with clients getting their own six and seven-figure results?
This invitation is for you if you’re already clear on your business and what you sell, are all-in and committed to your business success, are here to play the long game and aren’t looking for a quick-fix answer, and most importantly, you’re coachable.
Sound like you? You’re my kind of people, and you’re invited to join me. Book your free session here.