It seems as if someone in the industry claimed that “no one buys in December” and that’s become the story everyone believes to be true.
Does this story influence the way you show up in your business this time of year and the income results you allow yourself to have?
If so, let’s debunk this myth right now:
What I know to be true (and have experienced every year in my business and have seen through my clients’ businesses and results): if you show up and sell in December (yes, even if you’re taking a break and in ‘maintenance mode’), people will show up to buy.
In fact, my clients are continuing to book clients, book out, fill their waitlists, launch programs, and hit record-breaking income months this month (for some additional evidence, I’ve had a $30k sales DAY in December).
And, take a look at your own buying and investing behavior. Do you find yourself spending in December?
As business owners, many of us intentionally invest MORE in December to maximize tax benefits. And, outside of the business space, most of us increase spending on gifts, holiday cheer, travel, and self-care in December or book ahead to take advantage of the energy the new year brings.
Which is why managing your mind is everything when it comes to managing your business and the sales you’re making...because selling in December is like selling anytime of year and is supported by what you think and believe.
The way to KNOW people will continue to buy in December is by intentionally deciding to choose the story and look for the evidence that supports “Of course, people buy in December! It’s easy to sell and make money in December!”
It’s this decision and belief that allows you to then show up and sell as if people buy this time of year, and in turn, allows you to create income results that are congruent with this narrative.
The same way when you decide “No one buys in December,” you look for the evidence to support this story (which is just as easy to find), and show up (or don’t show up!) in a way to prove yourself right.
What I know about your business whatever you believe to be true and intentionally decide determines how you show up, the actions you take, and what ultimately *becomes* true in your business and your results, whether it’s December or any other month of the year.
And, look, this doesn’t mean you have to sell or make sales in December if you’re choosing to slow down as the year winds to a close. But, I’d invite you to take your power back and make this an intentional choice instead of having this decided for you based on someone else’s limiting story.
What story are you deciding to intentionally tell and act out in your business as you close out the year?
Wishing you your version of success.