Business Inside Out
Normalizing the entrepreneurial experience one real conversation at a time. Get comfortable, grab your favorite beverage, and join me for a behind-the-scenes look at the mindset, grit, and strategy that creates business success from the inside out.
Alex Rogala-Jacek
On making it happen: “I built my strategy on the train to work. I built my website on the weekends, and I built a totally new portfolio reaching out to people and networking on my lunch break."
On if it's all worth it: “I would do it again if I ever had to, even if it was harder...this is not something that someone else can take away from
me...this is not someone else's dream."
On creating an irresistible brand: “You can't be irresistible for everyone. That's a common mistake people make. They try to appeal to everyone, which is impossible."
Branding lies: “Branding is not just your logo!"
This week's interview is timely as I get ready to dig into rebranding my business.
There's a whole lot of talk about branding in the entrepreneurial world, and there can be just as much confusion.
Is it our colors? Our logo? Is having a brand the same as having a website?
And, how does one exactly get one of these brands everyone is talking about?
I say this with a wink, but in all sincerity, I know when I started my business, I had a general idea about the concept of branding but no real understanding of it.
I did some due diligence and research, put some thought into colors, and did my best to assemble my interpretation of a personal brand.
Turns out, there's a whole lot more to branding and it goes much deeper.
I have a feeling I'm not the only one with some questions about branding, so I brought on an expert to set the record straight.
Alex Rogala-Jacek is a Brand Stylist & Web Designer and owner of Adored Designs who helps her clients present their brands in a way that's irresistible.
I had the pleasure of getting a look behind-the-scenes with Alex, and she shared her business journey before we talked branding shop.
For those of you straddling the corporate world as you build and grow your side-hustle, I think you'll particularly connect with Alex's story and what she has to share. It's a testament to the power of knowing what you want and doubling down on grit.
Alex got her start as a designer working for brands like Jimmy Choo and River Island. Alex now works with fashion, beauty and lifestyle brands and bloggers, helping them elevate their businesses, sell more through their online stores and make a bigger impact.
If you've been curious about branding and how it affects your business growth, this interview is for you!
Alex and I are digging into the realities of starting your own business, what branding really is and how it helps our business, some common branding misconceptions, as well as what you need to have in place to create an irresistible brand!
Grab your favorite beverage and click below to join us for the conversation!
CLICK BELOW TO LISTEN TO THE FULL INTERVIEW:
(You can also download the interview and listen to it anytime.)
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I’d love for you to join us for the entire conversation, but here are the show notes if you want to jump around:
{3:15} - Alex shares about her transition from the corporate world into entrepreneurialism.
{6:00} - Alex talks about the behind-the-scenes grit that went into turning her side-hustle into a full-time gig.
{11:09} We talk about what branding really is, and Alex shares a few common misconceptions.
{12:19} Alex drills in the importance of understanding your ideal client.
{13:17} Alex explains what makes a brand "irresistible".
{15:15} We talk about some common myths about branding.
{21:49} How you know when you're ready to hire a brand and website designer like Alex.
{25:12} Alex's tips on what to focus on in your brand when you're starting out as well as the biggest mistake she sees with brands.
{31:58} Where you can find Alex online (I'll link to this below) along with a special offer she surprised us with!
Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know, how are you going to take your brand to the next level?
I hope this conversation inspires you to persevere through the sweat and tears that come up on the journey to making our dreams reality.
I also hope it sheds some light on the importance of branding and motivates you to dig a little deeper and create a brand that's irresistible.
Alex, thank you for taking the time to share with us so openly and generously!
Wishing you your version of success,
P.S. Alex has offered all of you a special discount on her Brand Clarity E-Book. Click HERE to grab it and use the Promo Code: KIM20 (I'm not an affiliate! This is simply a generous offer from Alex!)
P.P.S. Join me tomorrow for a FREE Live Class, 3 Things Every Solopreneur Needs to Create Their Version of Success. Join me tomorrow (Saturday 2/24) at 1 pm EST/ 10 am PST. Click here to join the group (it's free). I'm also announcing something brand new with a few time-sensitive bonuses. See you tomorrow! XO
Connect with Alex Rogala-Jacek:
Website: adoreddesigns.com
Instagram: instagram.com/adoreddesigns
Facebook: facebook.com/adoreddesigns
Twitter: twitter.com/adoreddesigns
Pinterest: pinterest.com/adoreddesigns
