If there's one thing I'm willing to bet on, it's myself." -Beyoncé
Oh, hey! Welcome back to Part Three of the Business Blunders Chronicles!
Missed Part One or Part Two?
Let's dig into Part Three: Not Buying my own worth
Dimming my light, hiding, playing small, apologizing for my success, not owning my worth…you can call this what you want, they all essentially mean the same thing.
At the start of my business, I was so NOT sold on myself.
I loved the work I was doing; I was seeing results with my clients; I knew my stuff, and I believed in the power of coaching. I also believed and knew I was capable of running a successful business, but I didn’t fully buy into my worth. And this cost me.
I was telling myself, “When I get 15 paying clients, then I’ll be good enough.” “When I make $10k a month, that will mean I’m good enough.” “When one of my clients gets an incredible income result, then I’ll know I’m good enough.”
The truth? When we don't buy our own worth, nothing extrinsic will ever make us feel good enough.
When our particular mind-poison is ‘I’m not worthy’ or ‘I’m not good enough’, there is NO result that will unhinge this. No amount of praise, no validation, nothing from the outside world will do it.
I know I’m gonna start sounding like a broken record, but it’s an inside-out job.
Here’s what I found: that tape didn’t stop playing when I reached my various goals.
I started filling my roster; I made more money and was hitting income goals. Guess what? The income barometer for ‘worthy’ only moved up.
My clients were getting stellar results. Some even incredible, mind-blowing results like 10 times their monthly income. I was getting great feedback...still didn’t change the tape to, "I feel worthy. I am good enough. I am sold on myself and my work."
Turns out, you can't buy self-worth and confidence. This is some of the most crucial mindset work for the majority of us.
Lacking self-worth and confidence is the biggest block I see with my clients. It keeps people from success and making more money in their business. It's also the number one reason people hit income ceilings, stay stuck, or sadly sabotage their way back to what feels comfortable and what they think they're ‘worthy’ of.
This ‘business blunder’ is a serious one for all of us.
I’m so grateful for it, though, because it’s my personal work (it’s not like when you clear this stuff it goes away forever, y’all. With every uplevel, there’s another layer to work through), and it’s also helped me understand, notice, and shift this with my clients.
Why does this matter?
Well, aside from pushing when I was allowed to feel happy and ‘good enough’ further and further down the road, it’s also not good for business.
This was one of the ways I hid in plain sight. Because I wasn’t sold on my own self-worth and work, I was broadcasting this exact message out into the world.
I was showing up and doing all the things, but I was in no way, shape, or form letting people know why I was so fucking awesome and why they should hire me.
I don’t know how much you know about marketing and sales, but yeah, you kinda gotta let people know why your product or service is ah-mazing and why people should buy it.
I know, I know, some of us think, "But I can’t be sold on myself until I get and see those results." That was my story as well. That’s also incredibly backwards.
It’s like anything in life, to have something new, to create a new level of success, we have to first believe it and be it. THIS is how we skyrocket our success and quantum leap in our businesses. This is how we make more money doing what we love. This is how we stop sabotaging our success. This is how we get unstuck.
How did I shift this?
It’s so simple, but as we all know, simple doesn’t always mean easy.
I started a practice of daily mindset work to rewire my brain. I also bet on myself and invested in a higher-level coach to hold me to the fire.
I began to look at all the ways I kicked ass and started to see what I was incredibly good at. Then, I found the places to infuse my content, marketing, and sales process with this self-worth. It’s not enough to just think it (though, that can shift A LOT), I had to put it into action.
I had to stop hiding in plain sight and publicly own why I was sold on myself. This is the missing piece for so many of us.
It's not enough to be good at what you do. It’s not enough to have a solid strategy and take action. It’s also not enough to be ‘visible’. Anyone can show up and post online, but true visibility comes from being vulnerable and authentic. This means not only sharing the hard stuff ,but also getting uncomfortable and sharing the good stuff, and why we’re so fucking awesome.
For many of us who are heart-centered and high-achieving, this goes against our very makeup and natural way of being. It can feel uncomfortable with a capital U. I know for a fact this isn’t just me.
This ‘blunder’ seeps into every part of our business like a grey fog. It’s also one of the most empowering and exciting ‘blunders’ to shift.
My challenge to you this week is to start doing the daily mindset work to uplevel your self-worth. I promise, you’ll watch a new level of success and money roll in and the grey fog roll out as a result.
Wishing you your version of success!