I’ve always promised to keep it real with you and share the behind-the-scenes of my business.
As we close out 2020 and get ready to look forward to next year, I want to give you a transparent look at some of the numbers I’m celebrating in my business this year as well as some context around what they really mean. Because numbers get thrown around all the time in the online space and don’t mean much for your business unless you understand why they matter and how you can apply that to your business for next-level results, right?!
My hope is this post will not only show you what’s possible (and more) for you next year, but that it will also be permission-giving and help you question the rules so you can create your version of business success, and do it your way.
So, here we go! A look behind-the-scenes at 2020’s numbers and what they *actually* mean (because it’s never just about the money or metrics):
$100k cash = the amount of ADDITIONAL revenue my business brought in in 2020 making me a multi-six-figure earning coach.
I’m celebrating the heck out of this because yes, $100k extra cash received is lovely, but more importantly I’m walking my talk and showing you can scale *your* way.
This number represents scaling MY way, doing work I LOVE with clients I adore, running a business I love working in and on, without adding on another offer, and by focusing on what lights me up and my zone of genius, 1:1 coaching (which, the industry has told me over and over again isn’t the way to scale or what I ‘should’ be doing).
$25k in 14 days = NEW sales as a direct result of my FREE 6-week course Sell Out Without Feeling Like a Sellout.
This number continues to grow (it’s not a number we’re actively tracking), and that’s not the point here.
The point IS you can make great money your way. You can be of service AND sell. You can lean into the things you’re excited to share and make a profit. You can give all the information away for free and still sell your services and get paid.
*This is NOT to say giving away a free course is the way for you to make money (I have plenty of clients who sell paid courses and programs). This is to give you evidence that there’s more than one way, there definitely isn’t a one-size-fits all formula, and you get to build, grow, and scale a profitable business any damn way you want to.
$30k in one day = NEW sales made in one day with ease in December (not a part of the sales listed above).
This one is for some concrete evidence that you can absolutely sell and make sales in December or during any other time people tell you is ‘slow’, and to put those earmuffs on and mind your thoughts when anyone else says otherwise.
$88k = sales made in one month from 1:1 work…without a big launch, ads, complicated strategy, or raising my rates.
These sales also aren’t from doing one thing, one time. This number is really the result of the compound effect of working on my mindset daily for years and consistently working on my strategy, and trusting both to work for me and my business.
Whatever you’re selling, this is a reminder that clarity, mindset, strategy, and action are always behind your results, and when you stay focused on the long game and committed on working it until it works, you also benefit from the compound effect that makes business and making money feel easy.
4 = the number of people on my team last year (we’re adding one more in January for a surprise I can’t wait to share!). This number doesn’t include my coach, accountant, or people we hire for projects.
This number is important to share because this is a HUGE part of how I’m able to support a very full roster of incredible clients. I’m NOT running this business alone or doing any of this alone. (A massive shout out and thank you to my team and coach.)
$100k = expected *additional* revenue next year in 2021 (doing things my way, running a business I’m wildly in love with) if nothing else changes in business.
I share this because ‘scaling’ gets overcomplicated in the online space, and I want you to see THIS is what scaling is all about.
In 2020, I added $100k in revenue to my already $100k+ income, and next year I’m projected to do the same and add another $100k (or more) in revenue even if nothing changes.
That’s scaling with ease. That’s also evidence that you don’t need to offer something new every second to bring in more income. There really is something to narrowing in your focus and rinsing and repeating what works for you and your people. This also happens to be how you get better and better at what you do.
A thousand and a million = the range of income my clients have made while working with me.
This is SO important to see for a few reasons. First, I want you to see that range so you can stop making yourself wrong wherever you’re at.
My clients are epic, do incredible work, and they’re all at different places on their business journey. They’re also all at the right place for them, and that’s so important to acknowledge because that $1k milestone is JUST as celebration-worthy as that million-dollar mark (if not more celebration-worthy because I’d argue it’s the most work mindset-wise and business foundation-building-wise to book those first clients and make that first $1k.)
One place isn’t better to be than the other. They’re simply different spots on the journey. As we head into a new year, PLEASE stop making yourself wrong for where you’re at in your journey by comparing yourself to someone at a different place in theirs.
Business success isn’t a race, and I promise, you’ll get ‘there’ faster when you stop making where you’re at wrong.
These are my numbers from this year in my journey, which are VERY different than the numbers from my first year in business, and I assume will be very different than where I’m at on my path in five more years.
I hope these numbers will give you a real look at how much is possible for you in business this upcoming year. I hope sharing them normalizes talking about money, numbers, and business results. More importantly, I hope they give some context and give you permission to make your own rules and find your way to your version of success.
And, if you’re ready to step into your own business numbers to celebrate at the end of 2021 and want to do it *your* way, here are my takeaways and reminders for you:
You get to build, grow, and scale your business *your* way, and the more you lean into your path and stay on it with the blinders on, the faster and easier the numbers you want will roll in.
There isn’t one strategy that will get you ‘there’ whatever there might be for you. However, getting clear on your strategy, sticking to it, and rinsing and repeating it until it works is how you leverage the compound effect to grow and scale with more ease.
“There” isn’t better than “here”, it’s simply a different dot in your journey. Stop making yourself wrong for where you are, and you’ll find you actually enjoy the process and get “there” a whole lot faster.
Focus on your mindset like it’s your job. Truly, while these numbers are so not the result of doing ONE thing, one time, if I could offer one of piece of advice, it would be this.
Just because everyone else isn’t doing it, doesn’t mean you can’t. And, just because people tell you that’s not how it’s done, doesn’t mean you can’t. As the kids say, “You do you, boo” and then do the work (the clarity, mindset, strategy, and action work) to create *your* version of business success any damn way you want.
No one does it alone. No one is creating epic success in any industry without support. Stop trying to be a business island: Invest in support. Ask for help. Be open to receive.
Business is a journey. Celebrate where you’ve come from instead of looking at the chasm between you and where you want to go. There’s always more room to grow; don’t let that opportunity for next-level growth become the way you get stuck.
And, seriously, do the mindset work.
Wishing you your version of success in 2021 and a Happy New Year!