About this time last year, I closed $34,850 in sales in three weeks.
Last week, I had a $28k day while I was off enjoying time with my family - no Black Friday offer, launch, or big sale.
You know I’m not one to credit results to “one thing”, but there is one question I ask myself regularly that I sat with before both of these wins.
For context: If you’re newer to my world, I offer only 1:1 coaching, and I generally have limited spots available at any given time.
So, as the holiday season kicks off, while I’m still 100% present for my clients and business, I’m usually booked up and don’t have openings until the following year.
(Speaking of: want to lock in one of my limited 2025 spots? Book a free coaching consultation here.)
I’m deeply grateful for the stability and certainty I’ve built in my business. But, even though I’ve been fully booked for six years and have made about $1.6 million in that timeframe, there was a time when I didn’t fully trust my strategy would keep bringing me clients or that the money would keep showing up.
This meant, I werked everything more than I needed to. I watched things closely.
It wasn’t enough to be booked out months in advance or to make $35-$40k EVERY month for YEARS - my brain believed if I stepped back or “took my eye off the prize” it would all fall apart or go away.
We don’t need to psychoanalyze WHY (I’ve been working with the same brilliant coach for over six years and have an equally brilliant therapist for that 
).
But, the shift I made and want you to understand for your own results is I wasn’t thinking about booking clients, making sales or money, and was in the mindset of, “I’m good for the year, and anything new is gravy for next year.”
In fact, I was checked out for the holiday and giving myself a pretty indulgent shopping spree for my birthday, that was more than I used to make in a month, when I had my $28k day.
This isn’t a coincidence. This is the result of asking one question and doing the work to cultivate a different relationship with my business, money, and with myself as a CEO: what would it look like to TRUST instead of TRY?
Because “trying” is a mindset and energy that’s, well, trying…it’s also generally unsure, pushing, anxious, proving, and needy.
But, trust? This is your superpower as a CEO. This is the energy that supports your strategy and action.
This is quiet confidence that KNOWS it’s all working. It’s an inviting, “I’ve got you, and you’re welcome” energy that leaves people feeling safer leaning in and investing or buying from you.
This was everything my past brain and nervous system needed to embody to be able to show up (or, in this case, lean back) in a way that most supported my strategy, systems, and offer to allow in $34,850 of new sales in three days and a $28k day.
It still blows my mind how much my answer to this question and showing up differently for the SAME strategy changes my results.
And, look, I got big results like a $88k sales month before I was asking this question. BUT, the ease I felt creating this revenue and the certainty and trust I have in myself and my business no matter what sales come in is wildly different.
And, idk about you, but feeling secure, knowing my business works, and I’m all good and doing enough, whether I’m serving clients or taking time off feels like true success and peace to me.
I’ve also found this level of trust in myself and my business is also the energy that more easily sustains and scales your results and allows you to collapse timelines - so what you used to make in a year, you now make in a day.
So, if you’re ready for your own big months, weeks, and days in business, my one question for you is the same: what would it look like to TRUST instead of TRY?
And if you’re ready to stop going it alone in 2025, I’d love to partner with you 1:1 to support you with:
Getting clear on the right business model and offers for your business and financial goals.
Mapping out, updating, and refining (based on data and sales psychology) a simple holistic strategy that works for you and your strengths.
Most importantly, cultivating the trust and CEO role that allows you to show up differently, scale sustainably, and get your own six and seven-figure results.
I’m meeting with potential clients who know it’s their time to scale to $250k years and above, and I have limited spots opening up in the new year - so now is the time to book a free coaching consultation here.
Let’s make 2025 the year you trust yourself and your business like never before - and see just how far that trust can take you.
Here’s that link again to schedule your free consultation.
And, here’s to closing out the year strong and claiming 2025 as your year!
P.S. TLDR? Here’s one question that changes everything for you as a CEO: what would it look like to TRUST instead of TRY?
P.P.S. Know 2025 is your year to scale sustainably to $250k years and above and want the right support by your side?
I have *limited* 1:1 spots opening up in the new year, so now’s the time to book a free coaching consultation here.
