Be an Oak Tree Not a Weed
grit and growth ceo mindset

“People are rewarded in public for what they’ve practiced for years in private.” -Tony Robbins

If you’ve been hanging out with me for a hot second, you know I'm all about playing the long game and cultivating a grit and growth mindset.

I like to think of this stellar combo as being an oak tree versus a weed.

Weeds pop up overnight. They smother gardens as they suck up resources. They’re easy come, easy go. We can pluck a weed out of the ground without any effort, and the next day it can be replaced by another of the same.

Oak trees, on the other hand, have roots that go deep. In fact, their roots can total hundreds of miles (fun fact). They're strong and can withstand the winds and storms that pass year after year. Oak trees stand the test of time.

Now, I don’t know about you, but when I think about my business (and life), I’d much rather be an oak tree than a weed!

Fun analogies aside, let’s get back to a grit and growth mindset and playing the long game. You may have heard me sing my praises for grit in the past. I know it’s a harsh sounding word, but its meaning is anything but.

Grit is a term in psychology, and it means the passion and perseverance for a long-term goal. 

Grit IS playing the long game.

A growth mindset is the other piece of our mindset combo. In psychology speak, we can have a fixed mindset or a growth mindset, and trust me, we want a growth mindset.

A fixed mindset is the mindset that thinks, “We’re born with it”. This mindset believes that whatever skills or talents we have are set, and there isn’t much room for improvement.

A fixed mindset decides after a few subpar tries at live video, that we suck at it and therefore shouldn’t do it. It’s the same mindset that tries any new skill in our business, like sales calls, and after less-than-stellar results wants to throw in the towel. 

Then, there’s a growth mindset. This mindset believes we have the ability to grow our talents and mind. This mindset believes that through deliberate practice we can get better and excel at anything.

Faced with the same business frustrations this mindset says, “I can figure this out. I can learn this. I can do this.” It asks, “How can I get better?” It knows, “I WILL get better” and has the passion and perseverance to stay in the game long enough to make that a reality.

This combination of grit and growth is that strong mighty oak tree, and it’s also an important part of what makes up a successful, CEO mindset.

I get that this sounds great in theory, but isn't always the same in practice.

“Grit and growth, yeah!” We nod our heads and agree until we’re facing our own set of challenges and 'growth opportunities'. Suddenly grit doesn’t sound so appealing and that fixed mindset can feel like a get-out-of-jail free card. Like so many things, these are easier to throw a hashtag in front of than they are to cultivate.

It doesn’t help bolster our commitment to the long game when popular culture seems to strengthen a fixed mindset and weaken grit.  

We live in a world that promises us instant everything. I can microwave my food and order anything I want on Amazon and have it here tomorrow. There are quick-fix solutions all over the place and we celebrate the ‘overnight’ success.

Since we’re wired for comparison, this can send us is into mental quicksand pulling our grit and growth mindset down.

And the long game? It’s pretty much the least sexy topic out there. Who wants to sign up for sustainable growth with a side of grit when you can instantly download success? Who wants to put in the hours to deliberately learn and master a skill when you’re being promised 10k months on automation?

But we can’t crash-diet our way to what we truly want, not if we want anything sustainable. We can’t microwave success. And last time I checked, Amazon Prime doesn’t have build-an-entrepreneur-overnight for two-day delivery. Sorry not sorry.

It takes time to truly master a skill, acquire experience, and become the person we need to be to step into what it is we want, whether that’s a successful business, a creative talent, healthier body, or athletic skill. 

It takes time to develop and nurture the relationships and connections that are essential for business success.

It takes time to test and tweak our message, offers, marketing, and sales efforts.

It takes time to show up, fail, pivot, and leverage those failures into success.

I’m not big on promises, but I promise you this: If you take a look at the people you admire who are excelling at what they do, they’ve committed to the long game and daily grit required. I’d bet they’re all about a growth mindset. Their path is most likely littered with failures, setbacks, and challenges we can’t see that they’ve have the grit to persevere through.

Even if they SEEM like an overnight success, I promise you, there’s something that’s been done behind-the-scenes that you aren’t aware of. They've got some roots that are digging deep to support them.

And if you’re sitting there thinking, yeah, but I want it now. I don’t want to wait. Know it doesn’t have to take forever. It’s all about the mindset and approach and less about the time frame.

Wherever you're at on your journey, remember that a sapling will always be stronger than a weed.

Let’s all stand taller and stronger than instant gratification. Let’s water our trees, allow our roots to grow deep, so we can be the ones that stand the test of time.

Wishing you your version of success!

grit and growth mindset

P.S. I'm celebrating a new level in my business, and my private coaching rates are going up to reflect my growth and what I bring to the table! If you've been curious about coaching, I still have a few spots available at my current rates before they change Oct. 5. Click here to learn more and schedule a free coaching consultation!

How to Make a Living Doing What You Love
 Photo cred: dannydalypix; The “Piano Guy” can be found on Instagram @colinhuggins.nyc

Photo cred: dannydalypix; The “Piano Guy” can be found on Instagram @colinhuggins.nyc

“Making money is art and working is art and good business is the best art.” -Andy Warhol

There’s an amazing pianist who plays in the middle of Washington Square Park here in the city on the weekends.

Somehow, he gets a baby grand piano into the center of the park, sets up underneath the trees, and holds court.

He’s so good and the experience is so moving, that my guy and I often go out of our way to see if he’s there, so we can sit under the trees and let the foot traffic and chaos melt away as we listen to him play.

He’s brilliant and he owns it, and as he will proudly tell you, this is how he makes a living. 

The last time we managed to catch a seat on the bench around him, I watched and took note as he masterfully managed the audience, his work, and turned it into a profit.

What made him different from the hundreds of other street performers we pass all the time in the city? Clearly, he’s talented, but truth be told, there are other talented people sharing their art on the city sidewalks who are not getting paid.

It was more than talent, it was how he treated his performance as a business and rocked his sales.

There are a few pointers we can all take from him, whether we’re artists, online business owners, or coaches that will help us all be able to proudly say, “This is how I make my living.”

1. Rock Your Zone of Genius, Own It, and Don’t Be Afraid to Tell People About It.

This guy plays classical music on a piano in the park and makes a living at it. I’m pretty sure no one was telling him, “Hey, guy, you know what would be a great way to make money? Classical music. Piano. Washington Square Park.” 

This guy unapologetically plays what he’s great at, on what’s probably the most inconvenient instrument to store and transport. He didn’t back-peddle and decide to bring an electric keyboard. He doesn’t water down his music playing what he things people want to hear. He plays his zone of genius.

And, here’s what brilliant, he isn’t afraid to tell you before a particularly challenging piece just how difficult it is to play and how fortunate you are to listen to it. He owns his talent and worth and knows everyday person might not appreciate his work unless he spells this out for them.

2. Create an Experience and Get Social Proof.

Piano guy has created a unique experience, where members of the audience can lie underneath his piano to experience the music in a life-changing way.

Here’s what’s brilliant: he offers the experience and has the listeners tell the audience how they felt afterwards. This allows them to promote the experience for him and generates social proof.

For any tourist, this is a one-of-a-kind New York moment.

3. Let Other People Advertise For You.

I’m not sure if this is intentional, but he’s set himself up in a way that’s prime for everyone watching to take photos and upload to social media. He’s gives audience members who want it a stamp with his hashtag when they leave, so they can’t forget.

What does this do for him? This allows him to generate word of mouth opportunities every time he’s playing and free social media press. He focuses on delivering great work and lets the audience do the advertising for him.

4. Deliver Value And Asks For The Sale.

After each song, like “Für Elise”, he tells the audience about what they’re hearing. He delivers a service and performance for free, and then he invites everyone watching to leave him whatever amount they’d like in one of the four buckets he has set up around him. 

Not only does he remind people that he makes his living this way, but he also doesn’t expect people to hear this only once and comply. 

He doesn’t hope people will get the hint because there are buckets around him. After each song, he kindly speaks up, reminds people how difficult the piece was, or speaks to the value of the his work, and clearly invites the audience to pay him. And they do.

5. Make It Really Easy For People To Give You Money.

Not only does he remind people over and over again that, “Hey, you should pay me”, he also makes it super easy for people to give him money.

He has four buckets to collect cash around him. Meaning, wherever you’re sitting, you don’t have to walk far or out of your way to hand over some moola. It also means anyone walking by passes a bucket.

And, he’s created a Venmo handle that he shares with the audience and has clearly labeled on his buckets, so there’s no room for, “I don’t have any cash”. 

Anyone with a Venmo account can take out their phone while he’s playing and send him some money.

My favorite part about all of this? This guy, playing his music in the park is a shining example of creating our own version of success. He exemplifies that there is no one way, no one strategy, no one path to making money doing what we love. He’s demonstrating the power of what happens when we get creative and make our own rules. And, he isn’t hiding in plain sight, he’s anything but, as he owns his work and boldly plants himself in the middle of one of the busiest and most popular parks in the world. 

He’s making it work his way.

As we all look to ways to grow our businesses, create our version of success, stop hiding in plain sight and make more money doing what we love, I hope you can take a page from this guy’s playbook.

While his business might not be traditional, when you peel back the layers, he’s applying some foundational business principles and making them work for him. The results? As he’ll tell you, he makes a living doing this.

Wishing you your version of success!

make a living doing what you love

P.S. Do you want to make a living doing what you love? It would be an honor to support you! For a limited time, I’m offering a few Free 'Business Inside Out': Mindset and Business Strategy Assessments to help you ditch the overwhelm, stop hiding in plain sight, and set you up with next steps, so you can get out their and rock your biz! I’ve been loving these calls and having so much fun with them (and great results!). Click here to learn more and book your free call!

Social Media Isn’t a Solution with Anna Kochetkova

BUSINESS INSIDE OUT

NORMALIZING THE ENTREPRENEURIAL EXPERIENCE ONE REAL CONVERSATION AT A TIME. GET COMFORTABLE, GRAB YOUR FAVORITE BEVERAGE, AND JOIN ME FOR A BEHIND-THE-SCENES LOOK AT THE MINDSET, GRIT, AND STRATEGY THAT CREATES BUSINESS SUCCESS FROM THE INSIDE OUT.

Anna Kochetkova, Good Social Only interview

If you’ve been hanging out with me for a little while, you probably already know I’m all about bringing the social to social media and relationships to business.

Connection is one of my top personal and business values. I also happen to believe it’s one of the secrets, if there was such a thing, to creating a sustainable, successful business.

So, you can imagine how psyched I was when I stumbled across Anna Kochetkova and her business, Good Social Only. Anna is all about shifting the way we’re using social media to help businesses that are making a difference.

Anna’s in Australia, and I’m in Manhattan, so I was lucky enough to catch her for an early-morning/late-night conversation all about social, the realities of business (it’s still work, y’all), and ads.

What followed was a refreshing look at social media, the truth about numbers, the power of business goals and testing, and a reminder that social media isn’t a solution, it’s a tool.

“I think there’s too much focus on social being the solution for everything.”

For those of you who don’t know Anna, she’s a social media strategist who works with service-based women entrepreneurs to help them grow and scale their businesses using Facebook ads and social media. 

She’s one of the few experts who is advocating for the smarter use of social media and other digital tools. Her focus is on real success strategies and deliberate use of social media. 

Talking with Anna felt like it loosened the pressure valve social media can sometimes have on us as entrepreneurs. As she said, “With social, if I feel like I’m getting tired of it, there’s an off button. Super easy…”

It IS that easy, isn’t it?

Join Anna and me for a conversation all about getting social in a good way! Anna’s breaking down the truth behind social media numbers, algorithms, and using social and ads as tools that help us scale our businesses.

Grab a coffee, your notebook, and let's dive in!

CLICK BELOW TO LISTEN TO THE FULL INTERVIEW:

(You can also download the interview and listen to it anytime.)

I’d love for you to join us for the entire conversation, but here are the 'Cliff Notes' if you want to jump around:

{5:08} Anna lets us in on her version of success, and we share a love for having meetings in our pajamas.

{6:06} The importance of balance, and her meaning of the word!

{9:09} Those times work doesn’t feel like work.

{11:59} The power of testing and how crucial it is for strategy.

{14:44} Anna shares her social media philosophy.

{20:51} The reality of boosting social media posts.

{25:42} Why it isn’t always about having a big following, and why the algorithm doesn’t always change things.

{27:44} Anna explains how the algorithm works.

{29:07} What about ads?

{30:48} The three times when Anna doesn’t recommend ads.

{34:02} Her tips for dipping your toes into ads for the first time and where to start!

{39:00} Anna busts a few social media myths.

{43:56} Where you can find Anna and Good Social Only online (links are also below) and her amazing offer for a free strategy call!

{45:19} A closing piece of wisdom.


Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know your biggest takeaway!

Let’s all reframe our relationship with social media and our numbers. I hope this conversation will allow you to see social as a tool that can help you connect, build relationships, and in turn, scale your business.

Anna, thank you again for taking the time to share your experience, insights, and for getting up so early to have this conversation!

Wishing you your version of success!

social media following

Decide to Succeed
decide to succeed

When someone makes a decision, he is really diving into a strong current that will carry him to places he had never dreamed of when he first made the decision.” - Paulo Coelho, The Alchemist

This week, four clients of mine shared that they booked new clients or had income wins. Whoo!

Pretty exciting stuff. It lights me up when I see people making more money doing what they love.

But here’s what really gets me excited about all of these celebrations: Each one of those results started by creating clarity around what they wanted, owning it, and DECIDING they were going to have it and make it happen.

None of them followed the same strategy. None of them have the same business or business model. And none of them took the same actions. Yet, they all got results. 

Sure they absolutely all employed strategy and aligned action, but underneath it all, it started with a shift in their mindset. 

Clearing those blocks and DECIDING, “Hey, I want this, and I’m going to have it. It’s possible, and it’s happening” is a line in the sand.

There is massive power when we decide. 

On the flip side, when we aren’t getting the results we want, there’s a good chance there are few areas we haven’t made decisions! Am I right?

Making clear decisions is something that sets successful entrepreneurs apart. 

As Tony Robbins says: 

"Studies have shown that the most successful people make decisions rapidly because they are clear on their values and what they really want for their lives. The same studies show that they are slow to change their decisions, if at all. On the other hand, people who fail usually make decisions slowly and change their minds quickly, always bouncing back and forth. Just decide!” (Anthony Robbins, Awaken the Giant Within, p. 49) He goes on to say, “It is your decisions, not your conditions, that determine your destiny. A truly committed decision is the force that changes your life.” 

Think about how true this is. 

Your life up to now is the culmination of a series of decisions you’ve made. Every time you make and commit to a new decision you create a situation in which you can alter the course of your life.

Our decisions dictate what we focus on, what we believe, and the actions we take. Before a result is created, we have to first DECIDE it’s possible and we have to DECIDE to take action.

Decisions are so powerful, but many of us freeze when it comes time to make them, and this is what holds so many of us back from the success we want in our businesses.

We often confuse wanting and wishing for deciding. 

But wanting to make money and wishing we had more money are not the same thing as deciding we will make more money.

Wanting a loving, healthy relationship and wishing for one, are not the same as deciding we will be in a committed loving healthy relationship.

Wanting and wishing we could fit in our skinny jeans is not the same thing as deciding we will fit in our skinny jeans. You get the idea.

There are people wanting and wishing all over the place. We create a shift when we get clear and DECIDE.

In order to stop sitting on the sidelines of life and allowing life to happen to us, we have to start making confident decisions and begin acting on them. 

This is how we show up differently and create the results we want. Massive results like more clients, a bigger audience, more money, and those skinny jeans…they're all preceded by a decision.

When we decide, we tap into a part of our brain called the reticular activating system, our ‘RAS”. Y’all have probably heard me geek out on this before because it’s my favorite part of the brain. This part of our brain filters in what we do and don’t pay attention to. It’s our brain’s antenna.

Whatever information we feed our RAS, it scans the horizon looking for situations and opportunities that align for us to notice and it filters out the rest.

Here’s the deal, though, this part of our brain doesn’t decide for us what’s right or wrong, what’s good for us, or what’s going to harm us. It just takes our information and goes about filtering things in and out.

So, when we DECIDE we are going to change careers, start a business, or move across the country this part of the brain starts looking for evidence and opportunities that match up with this.

This is why after we decide something we’ll suddenly start spotting synchronicities everywhere. Most likely, they’ve always been there, we just had never tuned in our brain to notice them. 

On the other hand, when we decide something is impossible or when we decide something is hard, guess what, good old RAS goes about filtering in the information that reinforces and supports exactly this decision. Because this is what we have programmed our mind to do.

(As a side note, pay attention to what you complain about and notice how you see more evidence to support your complaints!)

For those of you who are spiritual, this also taps into God or Source Energy. The moment we decide, we shift our frequency!

If you want to create a result like building a kick-ass business your wildly in love with, you have to first DECIDE. 

Worried about making the wrong decisions? We learn and grow with every choice we make. Even the “wrong” decisions can be catalysts for growth and will ultimately take us further than burying our head in the sand ever will. 

If you’re not sure where to start when it comes to decisions, you can borrow a few of mine:

Decide to play big.

Decide to stand in your power.  

Decide to take responsibility for your life. 

Decide to believe in yourself. 

Decide you're amazing. Decide to shine. 

Decide you are capable. Decide it’s possible.

Decide you can create what you want. 

Decide you are worth it.

Decide to go all in. Decide to play full out.

Decide to do the scary thing.  Decide to take the leap.

Decide to make it happen. Decide it can be easy. 

Decide to show up. Decide to be consistent. 

Decide to be seen. Decide to be happy.

Decide to ask. Decide to make the offer.

Decide to do the damn thing.

Decide to leave the wrong thing.

Decide to succeed.

I hope you’ll stay committed to making decisions. As you do, you’ll start to see a shift in your business and life. You’ll gain confidence. You’ll become more clear on what you want and who you are. You’ll begin to notice how you can co-create your life. You'll get more results that began with a decision to make them happen.

I’m curious, what have you decided is true for you in your business? What do you need to decide?

I’d love to know! 

Wishing you powerful decision-making and your version of success!

decisions shape your success

P.S. Ready to Stop Hiding in Plain Sight and Get Paid? I’ve got a free masterclass coming up for you! Click here to learn more and grab your free seat! 

The Art of Repurposing Content
how to repurpose content
"I'm always thinking, 'How can we package our material in a way that makes it the most useful for our people?'" - Michael Linn

Last week we smacked down some of the stories that can come up around repurposing content.

We flipped the script to talk about how repurposing allows us to do less better and helps us connect with and serve our audience better!

(Missed it? You can catch it here!)

Now that we’ve got the mindset piece down, let’s talk a little strategy, so you can get out there and start repurposing your content.

What I see a lot when it comes to repurposing is copying and pasting content all around town. I call this the ‘Command C’ approach. 

It’s the blog post we share on Medium. It’s the live stream we upload to Youtube. It’s taking that same Youtube video and uploading it to our blog and sending it to our email list. It’s the social media post we regurgitate monthly.

The ‘Command C’ approach is one piece of content copied across multiple platforms. This is the form of repurposing we’re probably most familiar with, no? It's effective, but I see this more as distributing and marketing our content than repurposing. 

When we artfully repurpose our content, we find a way to take something we’ve previously created and breathe new life into it. 

6 Ways to Artfully Repurpose Your Content

1. The Mini Method

Just like we love mini candy bars, we love bite-sized pieces of content. They give us a taste and make us want more.

A great way to repurpose a longer piece of content is to break it down and create new, mini pieces of content perfect for sharing on social media.

A blog post can be turned into multiple social media posts. Longer videos can be clipped down into an Instagram story or used on IGTV. 

In-depth course material can be segmented out into shorter blog posts, podcasts, or live streams.

You get the idea! 

Bonus tip: Freshen up repurposed, mini content by adding a new intro, image, quote, or closing thought. 

2. The Convertible Approach

Remember those weird tube tops that were being advertised on tv for a while? It was one band that could be worn multiple ways, as a tube top, as a skirt, as a weird accent to another top. 

They were bizarre (hope I’m not offending anyone’s sense of style here),  but they were onto something we can use: Repurposing content by taking one topic and using it multiple ways.

This is when we take, say a blog post we’ve written, and use the same content and share it in a new medium, like in a video or podcast. You can also reverse this and turn a video or podcast into a transcript or new blog post.

Not everyone consumes and receives information in the same way, and The Convertible Approach is a great way to connect with people in different ways.

I use this form of repurposing almost every week! I write a blog post once, then talk about the same topic on a live stream on Facebook, which I also stream to Instagram. It’s the same topic multiple ways!

3. Create a Collection

Once you’ve amassed a body of work, you can repurpose it by compiling a group of content together to create a collection. 

For example, a series of blog posts with a few edits can turn into an e-book or guide.

A group of similar videos can become a mini-training or challenge.

A bunch of PDFs can turn into a resource library. 

Your favorite blog posts or videos can become a ‘best of’ or ‘favorites’ section on your website.

To make this work, we want to pull content together so they logically make sense.

4. Get Paid!

I’m ALL about giving away tons of free, valuable content, but we can also repurpose this very same free content and turn it into paid offers.

I can already hear the resistance on this one...Why would anyone pay for content they can get for free?

I’m guessing most of us have already done this! 

We often pay for content to be organized and simplified for us. Paid content usually follows some sort of framework to help you create a desired result. It removes the guesswork, gives us a step-by-step path to follow, saves us time, and allows us to avoid information overload that can come from sifting through free stuff.

For example, I have books next to my desk that I paid money for that are essentially collections of author's blog posts. They’re organized for me in a way that makes sense, is easy to follow, and all in one place. Totally worth it and valuable!

Take a look at your body of work. Is there a way you can organize this content into an easy-to-follow and digestible framework that could help someone else get a result? If so, you might have the makings for a paid offer created from repurposed content! 

5. The Multiplier Method

Most of us have SO much we could say about any given topic that we’re passionate about. 

I know on any given blog post, I have to hit the delete button over and over again to create something that’s digestible.

Often, we think if we’ve talked about a topic once, that’s it. Then we’re back to the ideas drawing board.

This couldn’t be further from the truth AND this thinking doesn’t serve us in our business. We want to show up and continually talk about the things we’re experts in and able to help people with in and new and different ways.

For this reason, this method might be my favorite. It’s repurposing our ideas and topics, and finding new and interesting ways to talk about the same thing we’ve already waxed poetic on.

One of the easiest ways to implement this? Take a piece of content that speaks to your zone of genius and connected with your audience. Add to or expand upon that very same idea in a new piece of content (that’s what we’re doing here!), or find a new example to illustrate the same core message.

6. The Smoothie Method

Smoothies introduced us to a whole new way of enjoying fruit. It took a bunch of ingredients that already existed and blended them together to create an entirely new and delicious concoction.

We can do the same thing when it comes to repurposing our content!

The Smoothie Method takes the ingredients of your content and blends them together until you have something new! 

To make your own content smoothie: Find a few pieces of content that follow a similar theme, pull out a piece from each one, and then reassemble and blend those pieces together until you have one, new content smoothie.

Fun stuff, no? 

Repurposing content can go so much further than the copy and paste approach! When done with thought and intention, there truly is an art to repurposing our content and it can allow us to show up, connect, and serve our audience more powerfully! 

I hope this week’s post will inspire you to find new ways to stretch your content, connect with your people, and keep yourself off the content creation treadmill! 

Wishing you your version of success!

how to repurpose content

P.S. Ready to step your content game up a notch, so you can connect with your dream clients and make more money doing your thing? This is something I love helping my clients with! Click here to learn more about working together and book a free coaching consultation!

Are you recycling your content?
repurposing content

"If your content is good, you should be able to ride it until the wheels fall off." - Ted Rubin

Ever feel like you’ve turned into a one-person production company when it comes to content creation?

Or maybe you’ve been avoiding doing the damn thing because you’re worried it will take over your life?

My clients come to me all the time stuck in either extreme: pushing themselves to near burnout or stuck in procrastination not daring to look at the looming content mountain in front of them.

I get it. It can feel like a lot, especially when you’ve got an actual business to run.

I’m not about to tell you how to crank out original content in 15 minutes like a machine. I’ve found some of our content does seem to come together in what feels like minutes and other times we have to work at a little more. 

If you’re consistently showing up with new, original content, there are bound to be times when it just takes a little more effort, and that’s ok! Don’t let the snazzy posts online promising you otherwise make you feel like you’re doing it all wrong.

What I DO want to talk about are some ways to stretch your content and get more bang for your content buck. AKA repurposing your content. 

Repurposing content isn’t a new idea, and it’s most likely something you’ve heard about before. But if you’re falling into either of the content camps we just talked about, I’m guessing you’re not utilizing the magic of repurposing to its full effect. And let me tell you, a little repurposing fairy dust can get you out of overwhelm and free up some space and time.

But so many of us resist repurposing. It can feel like cheating; we worry we’ll bore our audience. There seems to be an unwritten rule somewhere that seems to say we must always share something new. 

And, for my driven, high achievers out there, it can go against our very nature - we’re conditioned to get our esteem from our achievements and efforts, and repurposing content can feel a little like we’re falling short.

Let’s break the stories down and talk repurposing benefits. Like anything, mining the gold of repurposing starts with our mindset around it!

For the resisters out there, let me ask you a few Qs:

Mainly, how’s trying to do all the things working out for you? If you’re rocking and rolling and loving life, rock on. If it’s feeling more and more like being stuck on a treadmill, perhaps it’s worth considering a different way.

Repurposing our content allows us to make something once and continue to reap the benefits.

It’s sort of like making a giant pot of chili that feeds you for a week with frozen leftovers that save you when you’re starving with nothing in the fridge a month later.

When we strategically and effectively repurpose our content, we can feed a larger audience in more than one place, then show up and feed them again later when we feel like there’s nothing fresh in the mental cabinets.

Another question I often ask my clients that I’ll throw your way, “What was my blog about seven weeks ago? What about six months ago? What did I share on Instagram three weeks ago?”

As much as you obviously love my content (right!?), I’m going to go out on a limb and guess that you don’t really remember what I talked about over a month ago. Heck, for some of us, we don’t even remember what we did last weekend!

We’re so close to our work that we forget everyone else isn’t. Even the die-hard fans of ours have entire lives that have nothing to do with the content we stayed up late and woke up early to pour our sweat and tears into.

As much as it might sting to think about it, there’s a good chance your audience didn’t even SEE your content the first time around, or that they caught it in the middle of doing something else. 

Repurposing our content is a great way to get more eyes onto the work we’ve already created.

Why should something of value only get a shelf life of a week? If we’re repurposing on different platforms or with different mediums, it also gives our tribe a different way to consume our awesome content. 

Some more questions I love to ask my clients when repurposing gets the hand: “What’s your favorite topic to consume content around? And how many books, blogs, podcasts, courses, etc. do you ingest about the same topic? How many ways do you need to hear something for it to click?”

Most of us not only enjoy hearing about the same topic more than once, we often need to hear it multiple times and in multiple ways for it to click and resonate. 

That’s because this is how our brain works! It’s through repetition and association (which happens when we’ve already heard an idea before) that we solidify memories and learn!

Brain talk aside, this points to not only the benefits for us as content creators but also the benefits for our audience…it isn’t just about us.

Repurposing also allows us to pollinate different platforms and use different modalities to connect, which is a powerful thing when it comes to visibility. And visibility, my friend, is key if we want to UPLEVEL our businesses.

For those of you worried that repurposing will make you look lazy or like you copped out, I’ll not only assure you that isn’t true, but I’d invite you to look more closely at the content you enjoy. Take a look at what others share across platforms, and you’ll often notice some things look pretty darn similar. Many of the books I’ve enjoyed are a repurposed compilation of the author’s blog or podcasts. 

I’m ALL about creating new, original content and know the value in it, but repurposing our work is one way we can effectively do less and achieve MORE. 

This week, I’d invite you to take a look at the repetitive nature of content all around you. Then, take a look at your body of work and see how you can maximize it by reusing and recycling. 

Next week, I’ll be back and we’ll talk about the art of repurposing because it’s more than just cutting and pasting! 

Wishing you your version of success!

repurpose content

P.S. Ready to UPLEVEL your content game, so you can connect with your dream clients and make more money doing your thing? Content strategy and all the mindset games that come out to play when it comes to sharing our work is something I LOVE supporting my clients with! Click here to learn more about working together and book a free consultation!

Why I Don't Look At Unsubscribes and You Shouldn't Either
email list subsribers

"A small list that wants exactly what you're offering is better than a bigger list that isn't committed." -Ramsay Leimenstoll

If you’re an entrepreneur using the online space, you’ve probably heard: list building is a thing.

It’s been drilled into our heads that we need to build a list, focus on our list, and have it be the biggest list ever!

If you’re scratching your head wondering what the heck I mean by “list building”, I’m talking about email lists. An email list is all the names and emails you collect for your business and (hopefully) communicate with.

Our email list IS pretty dang important. 

Like so many things in business, the more “important” it gets, the more we obsess over things that don’t really matter or can spin and stall us out. I'm talking to you, unsubscribes.

An “unsubscribe” is anyone who decides to do exactly what it sounds like, “unsubscribe” from receiving your emails. We’ve all done this. We’ve opened one too many Goop emails with products we'll never buy and hit the unsubscribe button.

People unsubscribe for all sorts of reasons: they’re cleaning out their inbox; they don’t need or want what you’re selling; they thought they had signed up for something different; they can’t remember who you are; they don’t like your content; they wish you emailed more; they wish you emailed less; they just got into a fight with someone who reminds them of you; they got your free content and are offended you’re now selling something (the nerve)….I mean, the reasons are endless, and the reasons really don’t matter.

I know there are some gurus out there who will tell you what percentage of unsubscribes you don’t want to reach. I’m going to tell you the opposite. I don’t look at these numbers, and I don’t think you should either.

I DO track my metrics, and I coach my clients to do the same. I don’t track my unsubscribes. I used to pay very close attention to them, then I’d invariably feel frustrated, discouraged, and start to doubt my content. I’d pull back in the places I needed to lean in, or I'd put effort into fixing the wrong thing and make a mountain out of a barely formed ant hill. 

One to two people leaving my list would make me want to adjust, pull back, or water down something that the rest of my people didn’t seem to have a problem with. 

I mean, can we talk about misdirected focus and a great way to sabotage our efforts? And how rude to the rest of my awesome, loyal list? 

Given the number of times this has come up with my clients, I know I’m not the only one who’s done this!

Let’s break this down and talk about why your unsubscribes really don’t matter, and why you should stop looking at them.

1. It keeps us focused on the wrong thing.

It’s like that friend we have who won’t stop talking about their ex they broke up with three years ago and wonders why they’re still single. We focus on the wrong thing and the wrong people when we obsess over unsubscribes.

Those people are gone and they were probably never our people to begin with, and that’s ok!

We can’t and shouldn’t be for everyone, so let them go with gratitude and grace. 

We want to put all our focus and loving energy into the people who are on our list. Where our focus goes, energy grows. So, let’s shift our focus to the amazing people ON our list and love on them.

2. It’s most likely a GOOD sign.

If no one is ever leaving your list, I’d actually be MORE worried. It might mean you’re playing it too safe or not communicating and connecting with your tribe frequently enough. 

It’s kinda like the couple that NEVER fights because no one actually cares enough to fight, or because someone is keeping a whole lotta stuff bottled up (heavy on the relationship analogies today, I know.)…if a few people aren’t leaving your list from time to time, they either don’t care, or you’re keeping some stuff bottled up and people pleasing. 

If we’re niched down and effectively showing up and sharing our message, we’re not going to vibe with everyone. If you’re selling, some people might leave. It’s also a beautiful thing in business to disrupt and have an opinion, but this might rub a few people the wrong way.

All of this only weeds out those people who were never your people to begin with.

3. They’re costing you money.

Unless you’re using a free email delivery service, you’re paying for everyone on your email list. 

If people don’t want to stick around for your awesome, free content, let them go and stop paying for them! This keeps your costs down and makes more room for someone else. 

4. They won't help you make bank.

Oh man, we’re numbers crazed. I’m watching people buy their followers and likes on Instagram left and right. But those numbers are like a padded bra. 

I’d so much rather have fewer numbers on my list and elsewhere and more numbers in my bank account. Wanting to keep people on our list just to watch our subscription numbers rise is lunacy.

I know people hitting $10k months in their business with lists around 500 people, and others with much bigger lists who are barely scraping by. It’s not all about the numbers, it’s about the PEOPLE on the other side and the connection you create with them. Ditto for social media. 

Again, double down on the people who ARE on your list instead of worrying about the ones leaving. 

5. It makes you feel shitty and takes you out of the game.

Paying attention to people unsubscribing doesn’t feel good. If you’re heart-centered, creative, and passionate, it can feel especially personal. 

Paying attention to these numbers is like continuing to pull the scab off a wound, it hurts and it makes it take that much longer to heal.

Every time we focus on things that make us doubt our efforts, we temporarily (if not longer) take ourselves out of the business game. More importantly, we take ourselves out of our mindset game, which is what’s running the show.

THIS is the main reason I don’t look at my unsubscribes anymore. At a certain point, I decided I’m not available to feel shitty about my work. It doesn’t serve us, our work, or our people. 

I’d like to invite you to adopt the same mindset with your list and elsewhere.

We want our heads IN the game, and we want to love on the people who are on our lists. The rest is irrelevant. 

Instead of unsubscribes, let’s focus on sharing value, connecting, and building relationships. 

Let’s remember to appreciate and focus on what IS working and WHO is already here in front of us instead of what we don’t have. I promise this will grow your business faster than obsessing over the unsubscribes.

Wishing you your version of success!

email list unsubscribes

P.S. Ready to ditch the overwhelm and build a kick-ass business you're wildly in love with? I'd love to support you! Click here to learn more and book a free consultation!

Kim ArgetsingerComment
5 Reasons You're Overwhelmed That Have Nothing To Do With Your To-Do List
overwhelmed in business
"We must never let the noise of the world overpower and overwhelm that still small voice." -L. Tom Perry

A call with one of my clients this week got me thinking about the sneaky side of overwhelm.

You might already know I've had a close relationship with overwhelm and had to divorce it. I’ve shared before that there was a time in my business when I felt like the walls were closing in and as if I were breathing through a straw.

I was frantically and desperately trying to do #allthethings.

I’m a high-achiever type and action is my solution to pretty much anything, sometimes to my own detriment. What I know how to do is dream big, show up, and implement…which is a really great way to get things done. It’s also a way to avoid discomfort and fear.

A big part of my internal work to be able to UPLEVEL my business has been around breaking up with my addiction to overwhelm (which is why I’m so passionate about helping my clients do the same).

I’m happy to report that I’m feeling the flow and love for my business these days, but I very much know the gripping effects of overwhelm and how it holds us back and keeps us playing small.

What I didn’t realize until I was on the other side are some of the causes of overwhelm. Overwhelm is often thought of as piling too much on our to-do list, but more often than not, it’s less about what we’re doing, and more about what’s underneath the doing - that good old mindset. 

5 Reasons You're Overwhelmed That Have Nothing to Do With Your To-Do List

Rather Watch and listen? Join me in a Facebook Live below!

1. On some level, it feels good.

Some of us subconsciously choose overwhelm because while it might not feel so great in the moment, on some level, it serves us. There’s often some sort of fringe benefit we get from feeling overwhelmed...hugs, sympathy, getting to avoid things we’re scared to face, attention…

I know none of us consciously want to feel overwhelmed; it isn’t anything we seek out. But like so many patterns and behaviors we choose, overwhelm can sometimes be a way to deal with the uncertainties the world throws at us.

Psychologically it can become a safe space we’re comfortable in when all else feels uncertain. We may not consciously love the feeling, but subconsciously and internally we crave it.

In fact, subconsciously, some people may create the drama of overwhelm to activate the part of their brain that allows us to focus (pre-frontal cortex).

2. We're Doing the 'Sneaky Procrastination Dance.'

Sometimes overwhelm is a part of what I call the Sneaky Procrastination Dance. This is when we busy ourselves doing all the things and avoid the very few things we know we need to do to move our business needle forward. 

In this way, overwhelm becomes a sneaky form of self-sabotage with the baked-in and acceptable excuse of being "too busy.". If we’re overwhelmed, stressed, and too busy, we can’t possibly have time to show up for the one thing we know we need to do and we give ourselves a get out of jail free card. Pretty clever. 

3. We think we’re not good enough.

Those not-good-enough and imposter syndrome thoughts are real.

For high-achiever types, one way to combat these feelings is to pile more and more onto the already toppling list. We figure (subconsciously) if we can just pile enough on our plate, we can prove to the outside world, and in turn, ourselves, that we’re good enough.

The problem with this approach is it leads to overwhelm, burn out, and tends to keep us stuck and stagnant which does a big fat zero for our confidence and self-worth meter.

Not to mention an outside-in approach to self-love and confidence doesn’t really work. 

4. We don’t know how to ask for support.

This has been a big one for me. My pride likes to think, “I can do this all on my own. I don’t need any help.” 

Blame it on fear of losing control or myriad other stories we tell ourselves, trying to do everything on our own is a really great way to stay stuck. And, you guessed it, overwhelm sets in when we dig in our heels and refuse to ask for support.

No one creates success or anything of importance alone. We have to be able to ask for support and to receive it. It’s near impossible to up level without outside support. 

5. Nothing less will do.

Sometimes overwhelm is the child of high expectations. 

I gotta tell you, expectations are a kill-joy in every area of life. I'm all for high standards, but expectations, which are often rooted in messages we internalized as kids, breed overwhelm.

In our attempt to reach an ever-moving yardstick as a way to measure our self-worth, overwhelm can become the status quo. In the never-ending quest to exceed expectations we can confuse overwhelm with self-worth, as if to tell ourselves, you're doing it right because it feels hard. 

Whatever the root cause of overwhelm may be, so often it’s not about the tasks we’re stacking up but the mindset and thoughts underneath. Overwhelm usually has more to do with being out of alignment and doing too many things that don’t feed our soul.

We often think the solution to overwhelm is to curl up in a ball with a giant ‘Do Not Disturb’ sign, but the solution may lie more inward. Sometimes the answer to overwhelm is less about tuning OUT and more about tuning IN to what we need - then, doubling down.

Wishing you your version of success!

overwhlem to do list

P.S. Ready to ditch the overwhelm and build a kick-ass business you're wildly in love with? I'd love to support you! Click here to learn more and book a free consultation!

P.P.S. I'm teaching a FREE Masterclass: Cultivate a CEO Mindset on Monday, August 13th, and you're invited! Click here to sign up and grab your free seat!

Walking Tightropes and Getting Legal with Diana Chen

BUSINESS INSIDE OUT

NORMALIZING THE ENTREPRENEURIAL EXPERIENCE ONE REAL CONVERSATION AT A TIME. GET COMFORTABLE, GRAB YOUR FAVORITE BEVERAGE, AND JOIN ME FOR A BEHIND-THE-SCENES LOOK AT THE MINDSET, GRIT, AND STRATEGY THAT CREATES BUSINESS SUCCESS FROM THE INSIDE OUT.

entrepreneur attorney interview

I don't know about you, but when I started my business there were a gazillion things I was focused on and legal protection wasn't really one of them. 

I got a contract for my private coaching services and that was about it. Turns out, there are a few other things we need in place as entrepreneurs to protect ourselves.

I was lucky enough to sit down with entrepreneurial lawyer, Diana Chen to get clear on all things legal. Diana shared a wealth of legal information we all need as entrepreneurs at any stage of the game and her personal journey to her version of business success and freedom.

For those of you who don't know Diana, she's an attorney, traveler, and online entrepreneur from Chicago.

Diana's story has taken her from law school, to a startup and $20,000 business investment turned sour, to the corporate world, to starting the business she has now: helping travel-loving online entrepreneurs learn more about how they can live out their life of freedom by ensuring they have the proper legal protections in place. 

Fun fact: Diana walks her freedom talk. In the last year or so, she's traveled to 30-40 countries, including a trip where she climbed Mt. Kilimanjaro.

Diana was generous enough to give us a crash course in legal and managed to make it human and accessible!

Join Diana and me for a conversation about the ups and downs of the entrepreneurial journey, living life to the fullest, confidence, freedom, and how to get our legal ducks in a row. Diana's breaking it down for us and outlining how to protect our personal assets, our intellectual property, and our audience and customers.

Grab a coffee, your notebook, and let's dive in!

CLICK BELOW TO LISTEN TO THE FULL INTERVIEW:

(You can also download the interview and listen to it anytime.)

I’d love for you to join us for the entire conversation, but here are the 'Cliff Notes' if you want to jump around:

{3:07} Diana shares her version of success and what freedom means to her.

{6:07} A message of inspiration for anyone listening who hasn’t started their business yet, is seeking freedom, and wondering how the hell to do this!

{7:41} Diana shares her journey and some of the bumps along the road including a $20,000 investment that didn’t turn out as expected and how that's gotten her to where she is today.

{12:01} A near-death experience that affected Diana's beliefs. How Diana stays in the game when the going gets tough.

{14:46} The bare minimum we need in place to protect ourselves as entrepreneurs legally online (MY disclaimer: I’m not giving you legal advice!). Diana breaks this down into three prongs. 

{16:30} What's an LLC and do you need one?

{17:37} We talk about the "worst case scenario", give it a positive reframe, and how legal plays a role in all of this.

{19:17} What walking tightropes and legal protection have in common.

{23:36} How to protect your intellectual property online (your brand, logo, designs, and content).

{24:20} What you need in place to protect your clients. 

{29:44} What disclaimers can do for your business.

{30:49} The biggest myth Diana hears.

{37:00} Where to find Diana online and her generous free gift: a checklist of 6 ways that bloggers, online marketers, coaches, and entrepreneurs can protect their businesses.


Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know your biggest takeaway!

I hope this conversation will motivate you to protect yourself legally and see legal protection as a positive way to increase your confidence and give you the freedom to build a business you love.

Diana, thank you again for taking the time to share your experience, your inspiring story, and zone of genius so generously!

Wishing you your version of success!

legal protection for entrepreneurs

CONNECT WITH DIANA CHEN AND SHOW HER SOME LOVE:

WEBSITE

FACEBOOK

INSTAGRAM

PINTEREST

FREE LEGAL CHECKLIST

Testing, Testing 1, 2, 3
beta testing benefits
"Everything is a test." - Terry Pratchett

I’m getting ready to celebrate the beta version of a group program I just finished running.

I’m pretty sure we have a full moon tonight, so it’s a perfect day to close out what has been a chapter of my business for the last five months.

I’ve loved every second of creating this group, the members in it, and watching them and their businesses grow.

As I was documenting my reflections for the beta, it made me think about how important it is as business owners to test our products and services. 

We hear a lot about big six and seven figure launches online, but there isn’t as much talk about what goes into successfully launching a program or course (or product!).

If we rewind the tape a bit further back, I suspect you’ll find some diligent entrepreneurs who first concocted an idea that solved their dream clients’ problems and then went out and tested this idea, looked for feedback, modified their offer (possibly a few times), before launching publicly. 

Testing is a crucial building block in the foundation of sustainable business success. 

This isn’t just my opinion. Take a look around. The last blockbuster movie you watched? There’s a good chance parts of that movie were tested with a live audience. Ditto the comedy show you’ve been binge-watching on Netflix.

Those sneakers you’re obsessed with? You better believe they went through various forms of testing. (fun fact: I was a Nike tester in college and got all sorts of fun running swag.)

I’d be willing to wager a bet that 95 percent of the products and services you’re obsessed with and can’t live without went through some form of testing.

That doesn’t even account for the number of products that are tested every year that never make it to market.

Giant corporations test their products and services. Even advertising agencies test their ads. 

Why? Because smart business owners know the value of testing. They know testing can save us time, money, energy, and heartache.

This is why I’ve always tested everything I offer in my business. And let me tell you, it’s a good thing, too, because there have been a few “failed” tests that resulted in squashing offers.

But testing takes effort and can be tempting to skip...which ends up holding a lot of entrepreneurs back.

In case you’re new to the concept of testing or need a little convincing, let me tell you why I think testing is a gotta do for business success.

5 Reasons to Run a Beta Test 

1. Proof of Concept

Oh yeah, that. Testing gives you proof that your product or service actually does what you say it will. 

This is kinda a big one in business if you want to put a dollar sign next to anything with integrity. 

How else do you know your offer delivers on the results you claim? You don’t…unless you test it.

Bonus, by getting clear and getting proof of concept we also build trust with our tribe.

2. Does Anyone Actually Want It?

Sometimes we have the BEST ideas. I mean, the most ingenious, brilliant, life-changing ideas AND they work, they deliver result, but it turns out no one wants to buy them.

I SO get how painful and soul-crushing this can feel especially for the passionpreneurs and creatives out there. It’s heartbreaking to realize your baby isn’t something the market wants. 

But, this is one of the reasons we test! While testing can’t tell us how a launch will perform, it can give us a good idea if our offer is something people want to invest time and money in. This can save us a lot of time, energy, and heartache if it turns out our genius isn’t something the general public is ready for (yet).

3. Do you even want to offer this?

Another great reason to test? We don’t know if we’re going to enjoy offering a product or service until we try it!

SO many concepts sound amazing on paper and look really shiny when we see them online on someone else’s website but are an entirely different thing when we put them into practice in our business. 

One of the reasons I test everything I offer is because half of what I test turns out to be a drag on me! 

I tested one program in particular that the testers liked but had me saying “I want to rip up my business”. That’s the best possible information to get during a test and not after you’ve committed to a year-long program or invested your life savings into product production.

You know I believe in creating your version of success and that includes creating offers you actually want to sell.

4. Feedback

This is a bit Captain Obvious but crucial to mention: when we test, we receive feedback.

Feedback is essential to business success and growth. (It’s so important, it’s a part of my coaching framework!)

When we run an offer through a beta test, we get invaluable feedback. Feedback in the form of what works and what doesn’t work. Feedback that allows us to know what to adjust or tweak, add in or subtract. Feedback in the form of testimonials!

I’ll spare you my excitement (for today) on the virtues of feedback, but suffice it to say, this is one of the glorious benefits of testing.

5. Bye, bye Imposter Syndrome

Raise your hand if you’ve ever been hit with a case of Imposter Syndrome (raises both hands).

Imposter Syndrome is a real thing that can wreak havoc on our confidence. And, it turns out, confidence is an important ingredient of business success.

While the root cause of Imposter Syndrome is varied, one way to squash this fear and boost confidence is through tangible evidence that you are in fact legit (too legit to quit). 

When we test, a few things happen that help bolster our confidence. We release the pressure valve a bit because “testing” allows room for mistakes and even failure. 

We also show up and take action. Action, my friend, is fear and Imposter Syndrome’s nemesis. 

We also gather that feedback we just talked about, and when the feedback lets us know our product or service rocks, it’s impossible not to feel more confident and less like an imposter. 

I continue to stand firm in my belief of testing and gratitude for it as I get ready to close out and celebrate this beta test this afternoon.

I’m amazed at the gold this beta has once again given me. Because whether it leads to a big launch or lives and dies in the lab, testing fosters personal and business growth. 

So, go out and there and get testing! And, remember as Terry Pratchett says, “Everything is a test.”

Wishing you your version of success!

beta testing

P.S. Want to create a game plan for your beta test? I'd love to support you! Click here to learn more about how we can work together and schedule a free coaching consultation!