Launch, Convert, and Profit With Kate Boyd

UNLOCK YOUR SUCCESS: SUCCESS STORIES

A FRESH, REAL-LIFE LOOK BEHIND THE SCENES WITH INSPIRING INDIVIDUALS WHO HAVE CREATED THEIR VERSION OF SUCCESS, THE GRIT THAT GOT THEM THERE, AND THEIR ZONE OF GENIUS.

For any of you who have ever been intimidated by launching or have launched and felt overwhelmed with all the moving pieces, this interview is for you!

This week, we're talking to Kate Boyd, who's the genius founder of Cobblestone Creative Co., a digital marketing agency that creates hand-crafted marketing systems to attract, nurture, and convert more customers you love without burning out.

Kate was kind enough to sit down with me and share what's gone into creating not one, but three successful businesses as well as some of her tips and insights around launching. 

Kate shares so much gold in this interview, but what I love most is her approach to marketing and launching. She takes the world of online and digital marketing and humanizes it. Everything Kate does is focused on "mirroring how relationships actually happen." 

As Kate says, "Let’s look at technology and all the things it can do and actually use it to be more human…I think that’s the way the industry is shifting." 

Amen to that. Let's.

For those of you who are new to Kate's world and launching, you're in for a good one! 

Join Kate and me for a look at how she helps her clients create sales experiences that convert up to 5 times the normal rate! We're talking seasons of success, what it's like to transition from a secure job to entrepreneurialism, and all things launching. Kate's even giving us a 3-step launching framework that creates results without a spending a ton of ad money!

Grab a coffee, your notebook, and let's dive in!

CLICK BELOW TO LISTEN TO THE FULL INTERVIEW:

(You can also download the interview and listen to it anytime.)

I’d love for you to join us for the entire conversation, but here are the 'Cliff Notes' if you want to jump around:

{1:16} A girl after my own heart, Kate shares her background and explains her human and behavior-based approach to digital marketing.

{6:55} What success means to Kate and how it shifts.

{10:43} Kate talks about how grit has played a role in creating her success and what drives her.

{11:23} Kate shares about leaving her day job to going all in on her business and the transition she experienced when she shifted her entire business model.

{17:56} In case you're muddy on what exactly "launching" means, Kate gives us an explanation.

{19:41} The benefits for all of us when we launch!

{23:25} Kate dispels some launching myths.

{24:45} Why many people only get a 1-3 percent conversion rate on their launches and what Kate helps her clients do differently to get more conversations without burning out.

{29:49} Kate shares tips on launching. Three things she does differently with her clients that creates results without a spending a ton of ad money.

{37:49} Where you can find Kate online (links below) along with The Cobblestone Shop which has all Kate’s frameworks for purchase!


Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know your biggest takeaway!

Thank you, Kate, for the beautiful reminder that the point of selling and launching is really about being able to "get people the help they need."

I hope this conversation inspires you to use a relationship-building approach when marketing, to give yourself a longer runway, and to keep sharing your message until you're a broken record so you can launch to profit.

Kate, thank you for taking the time to share your experience and zone of genius so generously! 

Wishing you your version of success,

launching for profit interview

Connect with Kate Boyd and show her some love:

Website

Instagram

Facebook

Pinterest

Launch It and Profit Bundle

 

There's Almost Always Another Way
travel business lessons
"If opportunity doesn't knock, build a door." -Milton Berle

I just spent a weekend out of town on a girls’ trip for a good friend’s wedding. 

The wedding was in West Palm Beach. The flight from NYC to FL ended up getting delayed on the runway, which meant I missed my connecting flight. Suddenly a pretty short and straightforward trip turned into a bit of an adventure.

I was hoping to make it on time for welcome drinks but was told all the flights were fully booked and there was nothing available for another six hours! Aside from not wanting to hang in an airport all day long, I only had a day and a half to soak up my friends and the wedding festivities, so I really wanted to get in earlier.

Multiple conversations, a few sprints through the airport, three airports, three flights, and chasing a flight attendant to plead my case got me into West Palm Beach in time for those welcome drinks. In fact, I was early!

On the much, much easier flight back home to Manhattan, I thought about what went into getting me to WPB. Truth be told, I’m not sure I would have handled the delays the same way before having a business.

I realized being my own boss has taught me a few things, and there were some parallels and takeaways from this trip that relate to our business success. 

How My Travel Delay Approach Is Also My Business Approach

1. There’s Almost Always Another Way

When my first flight was delayed, I was immediately rebooked onto a much later flight. When I nicely asked if there was an earlier flight, I was given a hard no. 

I said thank you and promptly went to another counter. I again asked nicely, explained my case, and was told no. This time, when I got my ‘no’, I gently said I understood and explained I was willing to be flexible if there was a creative way to get me to my destination earlier. I asked if they wouldn’t mind looking again.

Turned out, when we looked a little closer, there was a flight that wasn’t direct, but would connect and get me there three hours earlier! 

The woman behind the counter explained it left in less than half an hour, there was no guarantee I’d have a seat on either flight, but if I was willing to go for it, I should run, NOW!

I almost hugged her, said 'yes', congratulated myself for being smart enough to wear sneakers, and sprinted to the gate, where my second plea bargain began.

You already know I made it to West Palm, which meant I managed to wrangle myself a seat on both overbooked flights. 

This was a reminder that there’s almost always a way to make something work. It might not look the way we expect it to, we may have to ask a few times, find an alternative solution, and get a little creative, but more often than not, there’s a way to make it happen.

2. Sometimes The Path Looks Different Than How We Envisioned It

I gotta tell you, three airports and as many flights to get from NY to FL was not exactly how I planned to spend my day off. But just like in business, you can make a plan, have the best intentions, execute everything to a T, be prepared, and life will throw you a curveball.

It’s tempting to get fixated on things working out exactly how we have them planned and mapped out. There will almost always be a few obstacles and detours, and it’s our ability to navigate them and pivot that determines whether or not we’ll reach our final destination. 

3. Expect Things To Work Out And Be Persistent

I feel like I should preface that this blog isn’t about being a pain to flight attendants, rather the approach and mindset we can adopt when we want to make something happen, be that our businesses, creative projects, or making it to a good friend’s wedding. 

One mindset that will always serve us is the belief that things will work out, which tends to encourage persistence. 

We have to believe that whatever is thrown our way, we’ll roll with the punches, and things will work out. Then body follows mind and we take action accordingly, in business and in desperate flight attempts. 

(Side note: expectations are a tricky thing and a big topic for another day. I believe holding onto expectations too tightly isn’t the way to go, but believing things will work out influences the actions we take and the results we get.)

In this case, assuming there was a solution and things would work out kept me calmer and also encouraged me to be persistent enough to keep asking until I found a solution. If I hadn’t believed things would work out, I most likely would have stopped with my first rebooking.

More often than not, when we believe and look for a way, we find one. When we don’t believe it’s possible, we miss solutions right under our nose. We get and find what we expect.

Whether you’re trying to make it to a girls’ weekend and wedding to see dear friends or make your business work there are bound to be snags, delays, and unexpected circumstances because, hey, we’re all human and living this thing we call life. It’s all in how we think about those obstacles and approach them that determines if we make it to our final destination.

I hope my travel delays will remind you that there’s always a way to make things work even if it’s not how we originally envisioned it, and there’s massive power in believing things will work out and being persistent.

Wishing you your version of success,

entrepreneur life essons
How To Get Better At Anything - Even Live Streaming
get better at anything
"The key factor separating geniuses from the merely accomplished is not a divine spark. It's not IQ, a generally bad predictor of success, even in realms like chess. Instead, it's deliberate practice. Top performers spend more hours (many more hours) rigorously practicing their craft." - David Brooks

In case you haven’t heard, live streaming video is all the rage in the online marketing world right now.

If you don’t know what I’m talking about, live streaming is essentially turning on a camera on your phone or laptop and going on video in real time for the whole world to see.

It’s a wonderful and terrifying thing all at once, ha. But, truly, it’s a brilliant way to connect with others. 

Going on camera can bring out the sweats. Trust me, I know. I still sweat from time to time when I go live. That being said, I’ve come to love it, sweats and all.

Every once in a while I get a question from someone asking about how to get better at live streaming.  So, I thought I'd address that today. I realized as I was writing, this applies to getting better at pretty much anything. So, let’s improve together, shall we?

How to Get Better at Anything, Even Live Video

You’ve probably already heard it takes ten thousand hours to become an expert at something. Right?

What if I told you that wasn’t exactly the entire truth?

I mean, think about it. If you watched ten thousand hours of tv, does that make you an expert at filmmaking? Or at being a doctor because you watched an actor playing one?

If you talk for a cumulative ten thousand hours in your life, does that make you an expert speaker? Hardly.

If you work out for ten thousand hours are you guaranteed expert, athlete status? Not necessarily.

It takes more than simply putting in the hours. We can all put in mindless, repetitive hours and not necessarily be any better than when we started. It takes a specific kind of focus for ten thousand hours, give or take, to hone in on a skill.

This is a little something dubbed ‘deliberate practice’.

Deliberate practice is the real ten thousand hours and how we excel at anything in life. I know, I know, you were hoping for a sexy secret with pixie dust and ‘deliberate practice’ doesn’t sound anything like that, but I’ll tell you what, it works. 

Angela Duckworth talks about this extensively in Grit: The Power of Passion and Perseverance and points to studies showing the effectiveness of deliberate practice and says, “Even the most complex and creative of human abilities can be broken down into its component skills, each of which can be practiced, practiced, practiced.”  

What exactly makes up deliberate practice?

Duckworth clarifies that deliberate practice must include the following: A clearly defined stretch goal, full concentration and effort, immediate and informative feedback, repetition with reflection and refinement (from Grit).

Let’s break this down, and I’ll give you a peek behind the scenes on how this plays out in my world.

1. Set a Stretch Goal

In the coaching world, a stretch goal is a goal that's just beyond what you think is possible...you know, a stretch. In Grit and Deliberate Practice Land, a stretch goal is a little different. 

What we’re talking about here, is getting clear on an area you aren’t excelling at and purposely setting a goal around this. It’s essentially focusing on your weakness. It’s setting a goal for what you can’t do or haven’t done well (yet).

In general, I’m all for accentuating the positive and doubling down on what’s working, but when it comes to getting better at anything, this is what deliberate practice is all about.

So, in our case, a stretch goal might be going live on video and delivering a talk for twenty minutes. For someone else, it might be writing funny quips or coming up with compelling headlines. 

To get better at anything, we first have to define what our weakness is.

2. Full Concentration and Effort

This means playing full out and committing one hundred percent. To improve, deliberate practice requires full concentration, focus, and conscious effort. 

How many of us claim we’re working on something when we’re really phoning it in? How many of us are tuned out to our work or just pressing rinse and repeat on what we’ve done in the past?

If we want to improve live video or anything else in our business it requires all of our attention.

3. Immediate and Informative Feedback

I remember when I was still acting, I always dreaded watching myself on camera after we’d finish a take. At the start, I was stubborn and avoided it all together, but I quickly learned, if the opportunity to watch was there, I had to take it because this was invaluable and immediate feedback I could use to improve the next take.

The same goes for anything we’re deliberately practicing. We want to seek feedback right away. We have to put our egos in time out and be receptive to feedback, so we can see our blind spots and adjust accordingly. 

This is a key element to improving and excelling.

A note that this isn’t about judging or beating ourselves up, instead it’s acting like observers or scientists in our lives and looking for feedback. Bonus points for finding someone else to give you outside, constructive feedback. 

Bringing it back to live videos, as painful as it may be, I watch my live streams after I’m finished and take notes to give myself that immediate feedback. I look for ways I could have tightened up my delivery. I watch for ticks. I also notice what I’ve done in terms of filming, lighting, and background, so I can improve the next time around.

Whether you’re looking to get better at live streaming or anything else, find ways to get or give yourself feedback ASAP.

4. The 3 Rs: Repeat, Reflect, and Refine

This is gold. It’s not enough to deliberately practice once or twice, it’s about continuing to go after stretch goals, focusing and taking effortful, action, getting feedback, and taking a moment to reflect and understand what that feedback means.

How can you refine your efforts? What can you do differently?

After you have an answer, this is where the magic happens, you then repeat the process. You keep repeating the cycle until you’ve mastered your goal. Then, you choose a new one!

That’s the true secret to getting better at live streaming or anything else. You can’t buy it. You can’t manifest it. You have to do it. One messy attempt at a time.

As Duckworth says, “great performers in every domain improve through deliberate practice….hidden behind every effortless performance on YouTube are hours and hours of unrecorded, invisible to the outside, challenging, effortful, mistake-ridden practice.”

Which is kind of beautiful because it’s an equalizer. I promise you this, if you keep showing up and practicing deliberately you WILL get better, even at live video.

That’s my not-so-secret answer to you for how you can get better at just about anything in life, even live video.

Wishing you your version of success!

deliberate practice

P.S. Have you experienced the benefits of deliberate practice? Let me know in the comments below!