Why I Don't Look At Unsubscribes and You Shouldn't Either
email list subsribers

"A small list that wants exactly what you're offering is better than a bigger list that isn't committed." -Ramsay Leimenstoll

If you’re an entrepreneur using the online space, you’ve probably heard: list building is a thing.

It’s been drilled into our heads that we need to build a list, focus on our list, and have it be the biggest list ever!

If you’re scratching your head wondering what the heck I mean by “list building”, I’m talking about email lists. An email list is all the names and emails you collect for your business and (hopefully) communicate with.

Our email list IS pretty dang important. 

Like so many things in business, the more “important” it gets, the more we obsess over things that don’t really matter or can spin and stall us out. I'm talking to you, unsubscribes.

An “unsubscribe” is anyone who decides to do exactly what it sounds like, “unsubscribe” from receiving your emails. We’ve all done this. We’ve opened one too many Goop emails with products we'll never buy and hit the unsubscribe button.

People unsubscribe for all sorts of reasons: they’re cleaning out their inbox; they don’t need or want what you’re selling; they thought they had signed up for something different; they can’t remember who you are; they don’t like your content; they wish you emailed more; they wish you emailed less; they just got into a fight with someone who reminds them of you; they got your free content and are offended you’re now selling something (the nerve)….I mean, the reasons are endless, and the reasons really don’t matter.

I know there are some gurus out there who will tell you what percentage of unsubscribes you don’t want to reach. I’m going to tell you the opposite. I don’t look at these numbers, and I don’t think you should either.

I DO track my metrics, and I coach my clients to do the same. I don’t track my unsubscribes. I used to pay very close attention to them, then I’d invariably feel frustrated, discouraged, and start to doubt my content. I’d pull back in the places I needed to lean in, or I'd put effort into fixing the wrong thing and make a mountain out of a barely formed ant hill. 

One to two people leaving my list would make me want to adjust, pull back, or water down something that the rest of my people didn’t seem to have a problem with. 

I mean, can we talk about misdirected focus and a great way to sabotage our efforts? And how rude to the rest of my awesome, loyal list? 

Given the number of times this has come up with my clients, I know I’m not the only one who’s done this!

Let’s break this down and talk about why your unsubscribes really don’t matter, and why you should stop looking at them.

1. It keeps us focused on the wrong thing.

It’s like that friend we have who won’t stop talking about their ex they broke up with three years ago and wonders why they’re still single. We focus on the wrong thing and the wrong people when we obsess over unsubscribes.

Those people are gone and they were probably never our people to begin with, and that’s ok!

We can’t and shouldn’t be for everyone, so let them go with gratitude and grace. 

We want to put all our focus and loving energy into the people who are on our list. Where our focus goes, energy grows. So, let’s shift our focus to the amazing people ON our list and love on them.

2. It’s most likely a GOOD sign.

If no one is ever leaving your list, I’d actually be MORE worried. It might mean you’re playing it too safe or not communicating and connecting with your tribe frequently enough. 

It’s kinda like the couple that NEVER fights because no one actually cares enough to fight, or because someone is keeping a whole lotta stuff bottled up (heavy on the relationship analogies today, I know.)…if a few people aren’t leaving your list from time to time, they either don’t care, or you’re keeping some stuff bottled up and people pleasing. 

If we’re niched down and effectively showing up and sharing our message, we’re not going to vibe with everyone. If you’re selling, some people might leave. It’s also a beautiful thing in business to disrupt and have an opinion, but this might rub a few people the wrong way.

All of this only weeds out those people who were never your people to begin with.

3. They’re costing you money.

Unless you’re using a free email delivery service, you’re paying for everyone on your email list. 

If people don’t want to stick around for your awesome, free content, let them go and stop paying for them! This keeps your costs down and makes more room for someone else. 

4. They won't help you make bank.

Oh man, we’re numbers crazed. I’m watching people buy their followers and likes on Instagram left and right. But those numbers are like a padded bra. 

I’d so much rather have fewer numbers on my list and elsewhere and more numbers in my bank account. Wanting to keep people on our list just to watch our subscription numbers rise is lunacy.

I know people hitting $10k months in their business with lists around 500 people, and others with much bigger lists who are barely scraping by. It’s not all about the numbers, it’s about the PEOPLE on the other side and the connection you create with them. Ditto for social media. 

Again, double down on the people who ARE on your list instead of worrying about the ones leaving. 

5. It makes you feel shitty and takes you out of the game.

Paying attention to people unsubscribing doesn’t feel good. If you’re heart-centered, creative, and passionate, it can feel especially personal. 

Paying attention to these numbers is like continuing to pull the scab off a wound, it hurts and it makes it take that much longer to heal.

Every time we focus on things that make us doubt our efforts, we temporarily (if not longer) take ourselves out of the business game. More importantly, we take ourselves out of our mindset game, which is what’s running the show.

THIS is the main reason I don’t look at my unsubscribes anymore. At a certain point, I decided I’m not available to feel shitty about my work. It doesn’t serve us, our work, or our people. 

I’d like to invite you to adopt the same mindset with your list and elsewhere.

We want our heads IN the game, and we want to love on the people who are on our lists. The rest is irrelevant. 

Instead of unsubscribes, let’s focus on sharing value, connecting, and building relationships. 

Let’s remember to appreciate and focus on what IS working and WHO is already here in front of us instead of what we don’t have. I promise this will grow your business faster than obsessing over the unsubscribes.

Wishing you your version of success!

email list unsubscribes

P.S. Ready to ditch the overwhelm and build a kick-ass business you're wildly in love with? I'd love to support you! Click here to learn more and book a free consultation!

Kim ArgetsingerComment
5 Reasons You're Overwhelmed That Have Nothing To Do With Your To-Do List
overwhelmed in business
"We must never let the noise of the world overpower and overwhelm that still small voice." -L. Tom Perry

A call with one of my clients this week got me thinking about the sneaky side of overwhelm.

You might already know I've had a close relationship with overwhelm and had to divorce it. I’ve shared before that there was a time in my business when I felt like the walls were closing in and as if I were breathing through a straw.

I was frantically and desperately trying to do #allthethings.

I’m a high-achiever type and action is my solution to pretty much anything, sometimes to my own detriment. What I know how to do is dream big, show up, and implement…which is a really great way to get things done. It’s also a way to avoid discomfort and fear.

A big part of my internal work to be able to UPLEVEL my business has been around breaking up with my addiction to overwhelm (which is why I’m so passionate about helping my clients do the same).

I’m happy to report that I’m feeling the flow and love for my business these days, but I very much know the gripping effects of overwhelm and how it holds us back and keeps us playing small.

What I didn’t realize until I was on the other side are some of the causes of overwhelm. Overwhelm is often thought of as piling too much on our to-do list, but more often than not, it’s less about what we’re doing, and more about what’s underneath the doing - that good old mindset. 

5 Reasons You're Overwhelmed That Have Nothing to Do With Your To-Do List

Rather Watch and listen? Join me in a Facebook Live below!

1. On some level, it feels good.

Some of us subconsciously choose overwhelm because while it might not feel so great in the moment, on some level, it serves us. There’s often some sort of fringe benefit we get from feeling overwhelmed...hugs, sympathy, getting to avoid things we’re scared to face, attention…

I know none of us consciously want to feel overwhelmed; it isn’t anything we seek out. But like so many patterns and behaviors we choose, overwhelm can sometimes be a way to deal with the uncertainties the world throws at us.

Psychologically it can become a safe space we’re comfortable in when all else feels uncertain. We may not consciously love the feeling, but subconsciously and internally we crave it.

In fact, subconsciously, some people may create the drama of overwhelm to activate the part of their brain that allows us to focus (pre-frontal cortex).

2. We're Doing the 'Sneaky Procrastination Dance.'

Sometimes overwhelm is a part of what I call the Sneaky Procrastination Dance. This is when we busy ourselves doing all the things and avoid the very few things we know we need to do to move our business needle forward. 

In this way, overwhelm becomes a sneaky form of self-sabotage with the baked-in and acceptable excuse of being "too busy.". If we’re overwhelmed, stressed, and too busy, we can’t possibly have time to show up for the one thing we know we need to do and we give ourselves a get out of jail free card. Pretty clever. 

3. We think we’re not good enough.

Those not-good-enough and imposter syndrome thoughts are real.

For high-achiever types, one way to combat these feelings is to pile more and more onto the already toppling list. We figure (subconsciously) if we can just pile enough on our plate, we can prove to the outside world, and in turn, ourselves, that we’re good enough.

The problem with this approach is it leads to overwhelm, burn out, and tends to keep us stuck and stagnant which does a big fat zero for our confidence and self-worth meter.

Not to mention an outside-in approach to self-love and confidence doesn’t really work. 

4. We don’t know how to ask for support.

This has been a big one for me. My pride likes to think, “I can do this all on my own. I don’t need any help.” 

Blame it on fear of losing control or myriad other stories we tell ourselves, trying to do everything on our own is a really great way to stay stuck. And, you guessed it, overwhelm sets in when we dig in our heels and refuse to ask for support.

No one creates success or anything of importance alone. We have to be able to ask for support and to receive it. It’s near impossible to up level without outside support. 

5. Nothing less will do.

Sometimes overwhelm is the child of high expectations. 

I gotta tell you, expectations are a kill-joy in every area of life. I'm all for high standards, but expectations, which are often rooted in messages we internalized as kids, breed overwhelm.

In our attempt to reach an ever-moving yardstick as a way to measure our self-worth, overwhelm can become the status quo. In the never-ending quest to exceed expectations we can confuse overwhelm with self-worth, as if to tell ourselves, you're doing it right because it feels hard. 

Whatever the root cause of overwhelm may be, so often it’s not about the tasks we’re stacking up but the mindset and thoughts underneath. Overwhelm usually has more to do with being out of alignment and doing too many things that don’t feed our soul.

We often think the solution to overwhelm is to curl up in a ball with a giant ‘Do Not Disturb’ sign, but the solution may lie more inward. Sometimes the answer to overwhelm is less about tuning OUT and more about tuning IN to what we need - then, doubling down.

Wishing you your version of success!

overwhlem to do list

P.S. Ready to ditch the overwhelm and build a kick-ass business you're wildly in love with? I'd love to support you! Click here to learn more and book a free consultation!

P.P.S. I'm teaching a FREE Masterclass: Cultivate a CEO Mindset on Monday, August 13th, and you're invited! Click here to sign up and grab your free seat!

Walking Tightropes and Getting Legal with Diana Chen

BUSINESS INSIDE OUT

NORMALIZING THE ENTREPRENEURIAL EXPERIENCE ONE REAL CONVERSATION AT A TIME. GET COMFORTABLE, GRAB YOUR FAVORITE BEVERAGE, AND JOIN ME FOR A BEHIND-THE-SCENES LOOK AT THE MINDSET, GRIT, AND STRATEGY THAT CREATES BUSINESS SUCCESS FROM THE INSIDE OUT.

entrepreneur attorney interview

I don't know about you, but when I started my business there were a gazillion things I was focused on and legal protection wasn't really one of them. 

I got a contract for my private coaching services and that was about it. Turns out, there are a few other things we need in place as entrepreneurs to protect ourselves.

I was lucky enough to sit down with entrepreneurial lawyer, Diana Chen to get clear on all things legal. Diana shared a wealth of legal information we all need as entrepreneurs at any stage of the game and her personal journey to her version of business success and freedom.

For those of you who don't know Diana, she's an attorney, traveler, and online entrepreneur from Chicago.

Diana's story has taken her from law school, to a startup and $20,000 business investment turned sour, to the corporate world, to starting the business she has now: helping travel-loving online entrepreneurs learn more about how they can live out their life of freedom by ensuring they have the proper legal protections in place. 

Fun fact: Diana walks her freedom talk. In the last year or so, she's traveled to 30-40 countries, including a trip where she climbed Mt. Kilimanjaro.

Diana was generous enough to give us a crash course in legal and managed to make it human and accessible!

Join Diana and me for a conversation about the ups and downs of the entrepreneurial journey, living life to the fullest, confidence, freedom, and how to get our legal ducks in a row. Diana's breaking it down for us and outlining how to protect our personal assets, our intellectual property, and our audience and customers.

Grab a coffee, your notebook, and let's dive in!

CLICK BELOW TO LISTEN TO THE FULL INTERVIEW:

(You can also download the interview and listen to it anytime.)

I’d love for you to join us for the entire conversation, but here are the 'Cliff Notes' if you want to jump around:

{3:07} Diana shares her version of success and what freedom means to her.

{6:07} A message of inspiration for anyone listening who hasn’t started their business yet, is seeking freedom, and wondering how the hell to do this!

{7:41} Diana shares her journey and some of the bumps along the road including a $20,000 investment that didn’t turn out as expected and how that's gotten her to where she is today.

{12:01} A near-death experience that affected Diana's beliefs. How Diana stays in the game when the going gets tough.

{14:46} The bare minimum we need in place to protect ourselves as entrepreneurs legally online (MY disclaimer: I’m not giving you legal advice!). Diana breaks this down into three prongs. 

{16:30} What's an LLC and do you need one?

{17:37} We talk about the "worst case scenario", give it a positive reframe, and how legal plays a role in all of this.

{19:17} What walking tightropes and legal protection have in common.

{23:36} How to protect your intellectual property online (your brand, logo, designs, and content).

{24:20} What you need in place to protect your clients. 

{29:44} What disclaimers can do for your business.

{30:49} The biggest myth Diana hears.

{37:00} Where to find Diana online and her generous free gift: a checklist of 6 ways that bloggers, online marketers, coaches, and entrepreneurs can protect their businesses.


Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know your biggest takeaway!

I hope this conversation will motivate you to protect yourself legally and see legal protection as a positive way to increase your confidence and give you the freedom to build a business you love.

Diana, thank you again for taking the time to share your experience, your inspiring story, and zone of genius so generously!

Wishing you your version of success!

legal protection for entrepreneurs

CONNECT WITH DIANA CHEN AND SHOW HER SOME LOVE:

WEBSITE

FACEBOOK

INSTAGRAM

PINTEREST

FREE LEGAL CHECKLIST

 

Kim ArgetsingerComment
Testing, Testing 1, 2, 3
beta testing benefits
"Everything is a test." - Terry Pratchett

I’m getting ready to celebrate the beta version of a group program I just finished running.

I’m pretty sure we have a full moon tonight, so it’s a perfect day to close out what has been a chapter of my business for the last five months.

I’ve loved every second of creating this group, the members in it, and watching them and their businesses grow.

As I was documenting my reflections for the beta, it made me think about how important it is as business owners to test our products and services. 

We hear a lot about big six and seven figure launches online, but there isn’t as much talk about what goes into successfully launching a program or course (or product!).

If we rewind the tape a bit further back, I suspect you’ll find some diligent entrepreneurs who first concocted an idea that solved their dream clients’ problems and then went out and tested this idea, looked for feedback, modified their offer (possibly a few times), before launching publicly. 

Testing is a crucial building block in the foundation of sustainable business success. 

This isn’t just my opinion. Take a look around. The last blockbuster movie you watched? There’s a good chance parts of that movie were tested with a live audience. Ditto the comedy show you’ve been binge-watching on Netflix.

Those sneakers you’re obsessed with? You better believe they went through various forms of testing. (fun fact: I was a Nike tester in college and got all sorts of fun running swag.)

I’d be willing to wager a bet that 95 percent of the products and services you’re obsessed with and can’t live without went through some form of testing.

That doesn’t even account for the number of products that are tested every year that never make it to market.

Giant corporations test their products and services. Even advertising agencies test their ads. 

Why? Because smart business owners know the value of testing. They know testing can save us time, money, energy, and heartache.

This is why I’ve always tested everything I offer in my business. And let me tell you, it’s a good thing, too, because there have been a few “failed” tests that resulted in squashing offers.

But testing takes effort and can be tempting to skip...which ends up holding a lot of entrepreneurs back.

In case you’re new to the concept of testing or need a little convincing, let me tell you why I think testing is a gotta do for business success.

5 Reasons to Run a Beta Test 

1. Proof of Concept

Oh yeah, that. Testing gives you proof that your product or service actually does what you say it will. 

This is kinda a big one in business if you want to put a dollar sign next to anything with integrity. 

How else do you know your offer delivers on the results you claim? You don’t…unless you test it.

Bonus, by getting clear and getting proof of concept we also build trust with our tribe.

2. Does Anyone Actually Want It?

Sometimes we have the BEST ideas. I mean, the most ingenious, brilliant, life-changing ideas AND they work, they deliver result, but it turns out no one wants to buy them.

I SO get how painful and soul-crushing this can feel especially for the passionpreneurs and creatives out there. It’s heartbreaking to realize your baby isn’t something the market wants. 

But, this is one of the reasons we test! While testing can’t tell us how a launch will perform, it can give us a good idea if our offer is something people want to invest time and money in. This can save us a lot of time, energy, and heartache if it turns out our genius isn’t something the general public is ready for (yet).

3. Do you even want to offer this?

Another great reason to test? We don’t know if we’re going to enjoy offering a product or service until we try it!

SO many concepts sound amazing on paper and look really shiny when we see them online on someone else’s website but are an entirely different thing when we put them into practice in our business. 

One of the reasons I test everything I offer is because half of what I test turns out to be a drag on me! 

I tested one program in particular that the testers liked but had me saying “I want to rip up my business”. That’s the best possible information to get during a test and not after you’ve committed to a year-long program or invested your life savings into product production.

You know I believe in creating your version of success and that includes creating offers you actually want to sell.

4. Feedback

This is a bit Captain Obvious but crucial to mention: when we test, we receive feedback.

Feedback is essential to business success and growth. (It’s so important, it’s a part of my coaching framework!)

When we run an offer through a beta test, we get invaluable feedback. Feedback in the form of what works and what doesn’t work. Feedback that allows us to know what to adjust or tweak, add in or subtract. Feedback in the form of testimonials!

I’ll spare you my excitement (for today) on the virtues of feedback, but suffice it to say, this is one of the glorious benefits of testing.

5. Bye, bye Imposter Syndrome

Raise your hand if you’ve ever been hit with a case of Imposter Syndrome (raises both hands).

Imposter Syndrome is a real thing that can wreak havoc on our confidence. And, it turns out, confidence is an important ingredient of business success.

While the root cause of Imposter Syndrome is varied, one way to squash this fear and boost confidence is through tangible evidence that you are in fact legit (too legit to quit). 

When we test, a few things happen that help bolster our confidence. We release the pressure valve a bit because “testing” allows room for mistakes and even failure. 

We also show up and take action. Action, my friend, is fear and Imposter Syndrome’s nemesis. 

We also gather that feedback we just talked about, and when the feedback lets us know our product or service rocks, it’s impossible not to feel more confident and less like an imposter. 

I continue to stand firm in my belief of testing and gratitude for it as I get ready to close out and celebrate this beta test this afternoon.

I’m amazed at the gold this beta has once again given me. Because whether it leads to a big launch or lives and dies in the lab, testing fosters personal and business growth. 

So, go out and there and get testing! And, remember as Terry Pratchett says, “Everything is a test.”

Wishing you your version of success!

beta testing

P.S. Want to create a game plan for your beta test? I'd love to support you! Click here to learn more about how we can work together and schedule a free coaching consultation!